WPP AUNZ’s PPR To Be Absorbed Into BCW

WPP AUNZ’s PPR To Be Absorbed Into BCW
SHARE
THIS



WPP AUNZ has merged PPR, one of the oldest PR agencies in Australia and New Zealand, with BCW (Burson Cohn & Wolfe), a leading global communications agency. The newly merged business, to be called BCW, will be led by Pamela Klioufis, the current managing director of BCW’s Australian business.

“This merger is about giving our clients and our team members best-in-class skills,” said Kieran Moore, CEO WPP AUNZ PR & GR.

“The global thinking, experience, tools and systems of BCW, combined with the unparalleled local ANZ reach of PPR, make for a perfect match. We look forward to our existing clients benefiting from this offer and to attracting new clients and people to BCW.”

Through the merger, BCW now has a presence in Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland.

“The new BCW in ANZ is really game changing for clients in the region, giving them access to an unrivalled offering in terms of size, scope and expertise,” said Donna Imperato, Global CEO, BCW.

“With our deep bench of talent and industry-leading services we can deliver really powerful programs that inspire and move people.”

Matt Stafford, BCW’s President, Asia-Pacific, added: “BCW’s Australian operation has already doubled in size over the past 18 months, both in terms of revenue and headcount. And now with this merger, BCW becomes one of the largest PR firms in the country. Our clients are eager to access our expanded offering while our newly combined team can now embrace the regional BCW talent, training and network support.”

Please login with linkedin to comment

BCW PPR WPP

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine