WPP Launches New Hub To Give Clients Access To Governmental Thinking From WPP Agencies

WPP Launches New Hub To Give Clients Access To Governmental Thinking From WPP Agencies
SHARE
THIS



WPP’s global Government & Public Sector Practice has launched a Hub in Sydney to drive excellence in communications and research for public sector clients in ANZ.

The Hub will give clients access to global best practice and the best of WPP agencies’ thinking on government communications, behaviour change programmes, citizen engagement and digital government transformation.

The Government & Public Sector Practice Australia New Zealand (ANZ) Hub is led by Kathryn Cooper, working closely with WPP ANZ Chairman & Country Manager Geoff Wild. It builds on WPP agencies’ long track record of outstanding work for ANZ public sector clients, at Federal, State and Local levels in areas as diverse as health, destination marketing, recruitment, democratic participation and public safety.

Geoff Wild said: “Our agencies have a long history of partnering with Government to effectively create societal behaviour change in the region. We’re very pleased to now be positioned to bring our local clients better access to best practice case studies and thought leadership from around the world, as well as a broader platform for sharing learnings from our region.”

Dr Michelle Harrison, CEO of WPP’s Government and Public Sector Practice said: “Australia and New Zealand are among world leaders in government communications. Our Hubs bring together our local expertise with our understanding of public engagement, behaviour change programmes, and digital transformation for our government clients. I am very excited to see the pace of development in our sector.”

The Hub will launch with an event at the University of Technology, Sydney on October 13, exploring the importance of listening in government communications. The event is moderated by journalist Paul McIntyre and speakers include Professor Jim McNamara of UTS, Pat Duffy of Defence Force Recruiting, Anthony Clark of NSW Rural Fire Service and Josephine Lanzarone of Microsoft.

The Government & Public Sector Practice now has active Hubs in UK, EU, Middle East, ANZ and Africa and plans to launch in US and Singapore in 2016.

Please login with linkedin to comment

Deepend edward snowden

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.