WPP Launches New Hub To Give Clients Access To Governmental Thinking From WPP Agencies

WPP Launches New Hub To Give Clients Access To Governmental Thinking From WPP Agencies
Amity Harrold
By Amity Harrold



WPP’s global Government & Public Sector Practice has launched a Hub in Sydney to drive excellence in communications and research for public sector clients in ANZ.

The Hub will give clients access to global best practice and the best of WPP agencies’ thinking on government communications, behaviour change programmes, citizen engagement and digital government transformation.

The Government & Public Sector Practice Australia New Zealand (ANZ) Hub is led by Kathryn Cooper, working closely with WPP ANZ Chairman & Country Manager Geoff Wild. It builds on WPP agencies’ long track record of outstanding work for ANZ public sector clients, at Federal, State and Local levels in areas as diverse as health, destination marketing, recruitment, democratic participation and public safety.

Geoff Wild said: “Our agencies have a long history of partnering with Government to effectively create societal behaviour change in the region. We’re very pleased to now be positioned to bring our local clients better access to best practice case studies and thought leadership from around the world, as well as a broader platform for sharing learnings from our region.”

Dr Michelle Harrison, CEO of WPP’s Government and Public Sector Practice said: “Australia and New Zealand are among world leaders in government communications. Our Hubs bring together our local expertise with our understanding of public engagement, behaviour change programmes, and digital transformation for our government clients. I am very excited to see the pace of development in our sector.”

The Hub will launch with an event at the University of Technology, Sydney on October 13, exploring the importance of listening in government communications. The event is moderated by journalist Paul McIntyre and speakers include Professor Jim McNamara of UTS, Pat Duffy of Defence Force Recruiting, Anthony Clark of NSW Rural Fire Service and Josephine Lanzarone of Microsoft.

The Government & Public Sector Practice now has active Hubs in UK, EU, Middle East, ANZ and Africa and plans to launch in US and Singapore in 2016.




Please login with linkedin to comment

Deepend edward snowden

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]