WPP AUNZ has a new head of corporate strategy, with former BMW Group exec Dominik Heitmar [feature image] joining the business.
According to his LinkedIn, Heitmar’s role will involve “implementing & executing corporate strategy, driving strategic initiatives, digital transformation, portfolio management”.
Heitmar comes to WPP AUNZ after a four-year stint with BMW, where he oversaw corporate planning and product strategy.
B&T understands Heitmar previously worked with current WPP AUNZ CEO and managing director Jens Monsees at BMW Group in Germany.
Monsees was unveiled as the new WPP AUNZ boss last May, replacing John Steedman who worked as an interim CEO for the business from October 2018.
WPP AUNZ had not responded to B&T‘s request for comment at the time of publication.
News of Heitmar’s employment follows WPP AUNZ recent results, during which Monsees announced the company’s new “path to growth” strategy.
“It is a strategy that will significantly change our operating model,” Monsees said at the time.
“Our path to growth will be undertaken in three phases – transform, strengthen, and grow – over a three-year period to 2022.
“This year is the transformation phase of our strategy. Now two months into 2020, I can say we have already made meaningful progress in this phase by announcing a new leadership structure, a restructuring of our New Zealand business, added capabilities in technology through the acquisition of Dominion in New Zealand and announcing the establishment of our Centre of Excellence to consolidate the technology consulting operations of the Group.
“We are confident in our ability to change gear and create a future of opportunity and success.”
The new strategy will be executed across six key areas: operating model, client, talent, platform, solutions and geographies.
Just yesterday WPP AUNZ launched new data-driven product development agency ‘big‘ with the aim of creating “new categories, new markets and most importantly new revenue for clients”.