Ogilvy New Zealand’s managing director, Greg Partington and WPP AUNZ have announced a restructure as a result of Partington purchasing WPP AUNZ’s shares in Ogilvy New Zealand.
Partington will retain Ogilvy New Zealand’s local clients under the deal and rebrand the agency Stanley St.
WPP AUNZ will retain the Ogilvy brand and proprietary tools and launch Ogilvy International, an agency positioned to continue serving Ogilvy’s globally aligned clients.
Partington said: “I thank WPP AUNZ for its willingness to support this deal.
“I’m no stranger to running my own agency and this fulfils my desire to return to doing that.
“I’m looking forward to building a company that reflects the New Zealand-centric offer we’ve been developing in recent times.
“Our aim is to celebrate the creative and media partnership that has long been central to our client proposition.”
Partington added: “Our focus is on continued integration of our services powered by technology, creatively inspired and results driven – one that is future-proofed to deliver better results for our clients.”
Stanley St has offices in both Auckland and Wellington, and will be led by Ian Rodney, the agency’s newly appointed managing director.
WPP AUNZ New Zealand managing director, Sven Baker said: “We’re pleased to have reached this agreement, which allows Ogilvy International to focus on supporting Ogilvy’s globally and regionally aligned clients as well as develop new local clients looking to grow internationally.
“It makes a lot of sense to both parties.
“Ogilvy International will invest in creativity and technology, and leverage WPP’s global scale and investments, to deliver a fully integrated offer to its clients in New Zealand.”
Ogilvy International will be led by experienced WPP AUNZ Business Director Mark Jenner, and will come under the umbrella of Ogilvy Australia CEO David Fox, helping it foster strong connections across regional and global brand activities.
Ogilvy International aims to be operational from October, with clients expected to transition over a period of a couple of months.
Baker thanked Partington for his commitment to building Ogilvy in NZ.
He said: “The agency has been a powerful presence in the local market for a long time. We wish Greg and his team all the very best as they take on this new and exciting challenge.”
Ogilvy International is part of WPP AUNZ, Australasia’s leading creative transformation company.
A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]