Agency network WPP AUNZ has launched what it is dubbing a “market-leading” parental leave policy for both primary and secondary carers, as part of a revamped talent retention and attraction policy.
The new policy, which will apply initially to its 100 per cent owned Australian agencies, will see employees paid up to 16 weeks full salary depending on length of tenure.
After just one year of service, employees will be offered 12 weeks full pay. Secondary carers will be provided four weeks full pay after two years of service, and two weeks after just one year.
WPP AUNZ chief executive Mike Connaghan said: “As an industry, we are losing talented, strong and experienced people to other sectors because they may not see it as either family friendly or a viable long-term option.
“This needs to change. We need to recognise that to have a truly diverse workplace. We need to have people from a variety of backgrounds and life stages. We need to ensure that our people have every opportunity to balance work, family and other responsibilities.
“The time to act is now, and as an industry leader, we are proud to take this initiative.”
Connaghan said the new policy, which will take effect from 1 January 2019, was developed after benchmarking Australian industry standards, teamed with a close examination of what staff need and want.
“We believe this policy is among the best in the industry, and it is all part of our commitment to diversity and inclusion and making sure everyone has the chance to balance work and family,” he said.
“We hope it will also encourage employees to see WPP AUNZ as a long-term career option that is supportive through all different phases of life.”
WPP AUNZ’s parental leave policy is part of a raft of sweeping changes the agency network has introduced during the past 12 months, as it aims to be a market-leader in employee engagement and talent attraction.
These include a company-wide diversity and inclusion survey to benchmark expectations, the introduction of a bespoke training programme called The Academy, the introduction of MyTime (a flexible working arrangement), the use of alternative recruitment arrangements to ensure a diverse workplace including Career Seekers, Career Trackers and Talent Rise, and Walk the Talk – a globally-proven WPP initiative to help women grow and thrive in their careers.
WPP AUNZ has also now implemented one of the country’s largest corporate wellbeing programs available to all 5,500 employees across the group, signed up to the Diversity Council of Australia.
The group is also currently running pilot trials of blind recruitment among several key agencies to eliminate unconscious bias.
WPP AUNZ’s chief HR and talent officer, Elissa Good-Omozusi, said: “As a growing, thriving industry, we face many challenges, but none greater than making sure our people – who are the lifeblood of our business – feel valued and part of something bigger.
“To meet these challenges, we’ve taken many important steps this year, but we realise we need to go further. We know companies with supportive family policies have lower levels of sick leave and improved employee morale.
“And importantly for our business, they also have a positive impact on staff retention and engagement. Our new parental leave policy simply makes sense. We’re incredibly excited about its introduction and look forward to seeing it in action.”
Good-Omozusi said while the policy would only apply to 100 per cent owned WPP AUNZ agencies in Australia to begin with, the organisation was also investigating best practice in New Zealand for the future.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]