Is This The Worst Government Ad Ever?

Is This The Worst Government Ad Ever?
SHARE
THIS



The federal government has done itself no favours in trying to recruit graduates to work in the Department of Finance, releasing a new ad that is just plain hard to watch.

The video, titled ‘The Game Changers’, is designed to promote the Department of Finance’s graduate program, and features a number of real-life staff who interact awkwardly in some terribly-scripted scenes that would have NIDA graduates doubling over in pain.

Government tenders obtained by Fairfax show the ad cost $37,400 and was created by Together Creative, and agency that describes itself as “famously good” with the ability to develop “head-turning campaigns”.

Speaking to Fairfax, Campaign Edge creative director Dee Madigan described the ad as “truly terrible”.

“I always say real people are terrible at playing real people. No one will watch that to the end,” she said.

“It’s probably one of the worst recruitment videos I’ve ever seen.

“This idea that you have to show the target market to appeal to them is incorrect. Having people in situ having fake conversations has very little cut through. If you actually need real people in an ad, you cast actors.

“Any department that approved that ad, you just wouldn’t want to work for. They should be asking for their money back.”

Cummins & Partners’ Adam Ferrier said the ad was cringeworthy and “unfortunate” given the time and money that went into the campaign.

“This I’m pretty sure would make many people who work in finance cringe,” he told Fairfax.

“People need to realise that everything, everything communicates. From the length of the video, the low production values, the clichéd language – it all communicates.”

Please login with linkedin to comment

Advertising Standards Bureau Department of Finance Together Creative

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]