The World Travel & Tourism Council (WTTC) has launched a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life.

The campaign encourages people from around the world to share the hashtag #TogetherInTravel along with a video to demonstrate their passion for travel and spread a message of solidarity.

The marketing campaign comprises three key elements: a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms; and a microsite, TogetherInTravel.com, to host the video and user generated content and stories.

WTTC has developed the campaign in conjunction with one of its members, marketing and communications firm MMGY Hills Balfour.

WTTC president & CEO Gloria Guevara added: “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel and tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 per cent to GDP.

“Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19.

“The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.

“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring.

“We want to thank Amanda Hills, President of MMGY Hills Balfour and her team for their efforts in building this campaign with donated time, and we hope that as many people as possible will share the video, as we look forward to a future time when we will be able to travel again.”