Shutterstock has announced it has signed an exclusive global distribution deal with the World Surf League (WSL) to market and license imagery from its Championship Tour and Big Wave Tour events.
The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.
This partnership expands Shutterstock’s global editorial content offering, providing enterprise customers with immediate access to WSL’s extreme sports photography.
Leveraging advanced camera technology for underwater and overhead shots, the collection features a diverse range of images including exotic surf locations and world-class athletes, including newly-crowned 2016 WSL champions John John Florence and Tyler Wright, 11-time WSL champion Kelly Slater, six-time WSL champion Stephanie Gilmore, and three-time WSL champions Mick Fanning and Carissa Moore.
Ben Pfeifer, senior vice president of editorial at Shutterstock, said: “The skilled photographers at World Surf League consistently capture the world-class athleticism, drama, and adventure of professional surfing.
“As Shutterstock customers seek to enhance their visual storytelling, we are pleased to be chosen as the exclusive distributor for this breathtaking collection of athletic imagery.”
WSL’s vice president of communications, Dave Prodan, said: “At WSL, we are privileged to work with some of the most talented athletes in the world.
“The ocean exists as the most dynamic field of play in all of sports and professional surfing produces exceptional imagery. We’re excited to be working with Shutterstock to expand access to these images to people around the world.”
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]