Cutting through a smorgasbord of global political unrest, Australian Lamb has sent a timely reminder to world leaders that its delicious lamb, should not be forgotten.
The international billboard campaign ‘Letters to Leaders’, invites leaders around the world, and even WA Premier Mark McGowan, to head back Down Under for a lamb barbie.
The series of messages have been launched in major cities around the world like London, New York, Paris, Auckland and Peth until Sunday 30 January.
To the US, Australian Lamb wrote, “‘Hey Joe, BBQ at my place. Love, that ‘fella Down Under.”
Whereas in France the billboard reads, “G’day Manny, Let’s forget the past. BBQ at my place? Kisses, Scotty.”
In New Zealand, the message, “Hey Jacinda, BBQ at ours. No need to bring any lamb,” is a gentle reminder to our friends over the ditch where the best lamb really comes from.”
Somewhat closer to home, the Peoples Republic of Western Australia, which has detached itself from its Eastern neighbours was given the message, “Hey Mark, come visit Australia some time.”
“We’ll fire up the barbie.”
Graeme Yardy, domestic market manager at MLA said, “Now international borders (and nearly all of our state borders) are starting to open up, we wanted to get our Aussie Lamb message of unity out a bit wider this summer.”
“We hope our Letters to Leaders give people a laugh, but also serve as a reminder that Australia is home to the most delicious lamb.”
