World-First Parallel Reality Experience Coming Mid-2020 On Delta Airlines

World-First Parallel Reality Experience Coming Mid-2020 On Delta Airlines
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Delta Air Lines, in partnership with Misapplied Sciences, will launch the first-ever parallel reality beta experience for customers departing Detroit Metropolitan Airport this year.

Unveiled at this year’s CES conference, the new, opt-in technology allows multiple customers to see personalized content tailored to their unique journey on a single digital screen – at the exact same time and in their preferred language.

At a glance, the category-defining technology will provide wayfinding and personalized travel information, like directions to your departure gate, or the closest Delta Sky Club.

Read and view more here.

Delta chief operating officer Gil West said: “This breakthrough technology has to be seen to be believed – it has the potential to make even the busiest airports much easier to navigate, even if you don’t speak the language.

“Not only will Parallel Reality reduce stress and save time for our customers, but when combined with the warmth and thoughtfulness of our Delta people, the possibilities are endless.”

For the beta experience in Detroit, nearly 100 customers will be able to simultaneously view personalized content tailored to their individual travel on a single large-scale digital screen located just after security. Customer and employee feedback from this opt-in trial will be critical to shaping the future experience.

“We are looking forward to bringing this to life with Delta. The team there quickly saw the value the Parallel Reality experience would bring to its customers and had the vision, brand and resources to help bring it to market,” said Albert Ng, Misapplied Sciences CEO.

“While we will start with Delta customers in Detroit, eventually Parallel Reality technology can be used to create seamless, engaging and personalized experiences in nearly any out-of-home venue–ranging from stadiums to theme parks to convention centers and more.”

 

 

 

Please login with linkedin to comment

Digital Out of Home OOH

Latest News

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.