World Cup: 99.6% Of All TVs In Iceland Tuned In For Argentinan Match

World Cup: 99.6% Of All TVs In Iceland Tuned In For Argentinan Match

Typically, when it comes to Australian TV, a program’s thought to have done well if it goes over a million viewers – or about five per cent of the population. That rises to about 15 per cent for big spectacles like AFL grand finals or the State of Origin. Read last night’s Socceroos’ numbers here.

However, those numbers are nothing on the football loving folk of Iceland.

Over the weekend a whopping 99.6 per cent of all Icelandic TVs were tuned-in to watch the nation’s World Cup group stage match against football powerhouse Argentina (which ended in a 1-1 draw).

That’s pretty much every TV in the country, which boasts a population of just 340,000 people.

Currently, SBS is getting about 12 per cent audience share for its World Cup coverage (although that doesn’t include Socceroo matches).

The viewers would have no doubt been in raptures when they saw Iceland’s goalkeeper Hannes Halldorsson come up with a huge save when he stopped a Lionel Messi penalty kick, keeping the team very much alive to move on to the Round of 16.

Iceland plays Nigeria in its next group stage match later on Friday.




Please login with linkedin to comment

World Cup 2018

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]