Strategist Iona Macgregor Joins Publicis WW Australia

Strategist Iona Macgregor Joins Publicis WW Australia
SHARE
THIS



Iona Macgregor, the managing director and head of strategy of one of Europe’s most respected integrated agency businesses, is joining Publicis Worldwide Australia as chief strategy officer.

Macgregor has been a senior leader of the highly awarded France-based agency, Marcel. In 2014, Marcel has been one of the most noticeable award winners in global forums including the Cannes International Festival where the agency won three Gold Lions, three Silver and six Bronze awards, as well as winning the Clio Awards’ Grand Clio, several awards from the New York Festivals and Grand Prix awards from several French-based strategy and creative competitions.

A highly digitally focused business, Marcel has a staff of more than 200 people and clients including Orange, Intermarche, Cartier, Ray-Ban, AXA, Mondelez and Garnier. In her management role Macgregor was principally responsible for the agency’s brand and digital strategies covering strategic planning, social media, creative technology and business development.

Marcel is part of the Publicis Worldwide global network. Macgregor will be based in Sydney and her arrival was brought about by her desire to live and work in Australia, coinciding with Publicis WW Australia’s CEO Andrew Baxter’s search for a world class strategy talent to work with him and national executive creative director Grant Rutherford.

Prior to Marcel, Macgregor was at Nurun, a Paris-based agency with more than 180 people and clients including Tag Heuer, Kellogg’s, L’Oreal and Sofitel.

“We are extraordinarily lucky to have Iona bring her talents to our Australia operations,” said Baxter. “Her arrival accelerates our plans to lead the industry at both brand engagement and customer engagement. On the brand engagement side we have a strong ambition to deliver famous work and continue the proud creative history of Publicis Mojo.

“We also want to be the first agency to truly manage every customer engagement by tying together communications through the entire customer journey – online and offline. From digital to CRM to shopper to call centres and even face to face communications. In such a hyper specialised and diversified communications landscape, Iona is a master at being that strategic bridge who fosters cross-disciplinary collaboration. And that’s why major blue chip brands in Europe have taken advantage of her skills to drive growth for their businesses,” said Baxter.

Macgregor takes up her new role this week.

Please login with linkedin to comment

Channel Seven Clive Palmer global ad Instagram ads Procter & Gamble sipahh Snakk Media speech technology welcome to airbnb

Latest News

Mindshare Melbourne Gobbles Up Jenny Craig’s $8Million Media
  • Media

Mindshare Melbourne Gobbles Up Jenny Craig’s $8Million Media

GroupM agency Mindshare has won the media account for Jenny Craig following a competitive pitch. The account was previously held by Cummins&Partners. The agency will handle Jenny Craig’s offline and TV media planning and buying. Mindshare’s analytics team and investment team will work hand in glove and draw on the GroupM Advanced Analytics Centre of […]

YouTube Serves Sky News With A One-Week Ban Following COVID-19 Coverage
  • Media
  • Technology

YouTube Serves Sky News With A One-Week Ban Following COVID-19 Coverage

Sky News has had its YouTube channel suspended for one week, following a review of the network’s COVID-19 coverage. The suspension means the Sky News YouTube channel – which currently has over 1.85 million subscribers – will be unable to upload any videos for seven days, however, pre-existing content that was posted before Thursday and […]

by B&T Magazine

B&T Magazine
Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

The Kyle & Jackie O Show Censored Anti-Vaxxer Pauline Hanson
  • Media

The Kyle & Jackie O Show Censored Anti-Vaxxer Pauline Hanson

Reigning radio king Kyle Sandilands, has called out his own show on KIIS 106.5 for censoring politician Pauline Hanson. ‘The Kyle & Jackie O show has been on a high since the announcement it won the latest ratings survey. However, things became tense on Friday when Hanson’s anti-vaccination comments were censored. The right-wing politician has been […]

Keith Urban To Front Next Cover Of Rolling Stone Australia
  • Media

Keith Urban To Front Next Cover Of Rolling Stone Australia

Rolling Stone Australia publisher The Brag Media has today announced four-time Grammy winning artist Keith Urban as its cover artist for its upcoming sixth issue out September 6, marking his first time ever to be anointed with the cover of Rolling Stone. Delving into the curious mind of Keith Urban, the cover feature profiles one […]

MTV And iHeartRadio Celebrate Four Decades Of Iconic Music Moments
  • Media

MTV And iHeartRadio Celebrate Four Decades Of Iconic Music Moments

MTV and ARN’s iHeartRadio Australia has announced the launch of MTV Sounds On iHeartRadio, a new pop up radio station to celebrate four decades of the iconic MTV brand.  Launching on ARN’s iHeartRadio Australia on Monday, 2 August, the station will explore epic music moments looking back and beyond to celebrate MTV past, present and […]

Nature Grows: Announces String Of New Hires & Promotions
  • Marketing
  • Media

Nature Grows: Announces String Of New Hires & Promotions

Agency Nature has announced the recruitment of a series of new professional staff across its Melbourne and Sydney offices. The addition of the new staff in recent months – follows strong growth in both offices during 2020-21 and is part of Nature’s ongoing investment in its people and capabilities. In Sydney, three new hires take […]

ARN Ditches ‘Australian Radio Network’ In Official Rebrand
  • Media

ARN Ditches ‘Australian Radio Network’ In Official Rebrand

ARN has officially turned off the mics on the Australian Radio Network.  From today, ‘Australian Radio Network’ will be replaced with ‘ARN’.  Following a holistic review of the audio landscape, brand proposition and culture at ARN, a confident brand evolution will be launched to market, with quality connections and audio at the heart of everything […]

Why Brands Are Moving Audience Research In-House
  • Partner Content

Why Brands Are Moving Audience Research In-House

The role of the agency is changing. Many brands are changing their tack, redistributing their budget to get more control of their output, with a bigger focus on in-house. This is a shift that has been ongoing for years. While 2020 was a year of uncertainty and hesitancy to commit, digital advertising spend is starting […]

Partner Content

by B&T Magazine

B&T Magazine
The Smith Family & Asahi Lifestyle Beverages Launch “The Big Giveback”
  • Campaigns

The Smith Family & Asahi Lifestyle Beverages Launch “The Big Giveback”

The Smith Family have teamed up with Asahi lifestyle beverages and launched the national campaign “The Big Giveback” aiming to raise much-needed funds for the charity. The campaign launches nationally this month to raise much-needed funds for young Australians in need through The Smith Family’s education support programs. The campaign comes after a new survey […]

Lizza Gebilagin Announced As New Editor Of Women’s Health, As Jacqui Mooney Departs
  • Media

Lizza Gebilagin Announced As New Editor Of Women’s Health, As Jacqui Mooney Departs

Women’s Health has today announced a new editor-in-chief, Lizza Gebilagin (main photo), who will lead the brand across print, digital, audio and events. Gebilagin was most recently the brand’s executive editor, alongside Jacqui Mooney, who will step down from the role to explore new opportunities but will continue to consult to the brand on major […]

Triple M Inks Three-Year Broadcast Deal With Cricket Australia
  • Marketing
  • Media

Triple M Inks Three-Year Broadcast Deal With Cricket Australia

SCA’s Triple M will broadcast cricket again after Cricket Australia and the FM network finalised a three-year partnership for men’s international cricket in Australia. Triple M will kick off their coverage with what promises to be an epic 2021-22 Vodafone Ashes series from December 8 at The Gabba in Brisbane alongside every Test and One-Day […]

Foxtel Group & Amazon Prime Video Announce Local Deal
  • Campaigns

Foxtel Group & Amazon Prime Video Announce Local Deal

The Foxtel Group and Amazon Prime Video have announced a significant agreement to integrate the Prime Video app into Foxtel set-tops by the end of 2021. The deal aims to accelerate its streaming aggregation strategy to bring together, live and on-demand, all in one place. The new partnership will enable all Foxtel customers with a […]

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine