B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: World Class Creative Leader Joins McCann Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > World Class Creative Leader Joins McCann Sydney
Media

World Class Creative Leader Joins McCann Sydney

Andrea Sophocleous
Published on: 19th May 2016 at 2:40 PM
Andrea Sophocleous
Share
3 Min Read
SHARE

McCann Australia has appointed internationally renowned creative Jerker Fagerström as executive creative director of its Sydney office.

Fagerström has established a respected reputation over a successful international career, most recently as ECD at WPP agency DT across Sydney, Melbourne and Auckland.

With a background in strategy and business development, he brings a unique perspective to the creative product shaped by his experience of both the European and the Australian markets.

His appointment comes after a strong 12 months for the agency, during which it added 18 new clients, including SPRITE, Nestlé Purina, Charles Sturt University, AMP Capital Shopping Centres and Botanica Juices.

Prior to moving to Australia, Fagerström was executive creative director & managing partner at DDB Stockholm, and before that head of planning & founding partner at Saatchi & Saatchi in Sweden.

Fagerström and his teams have been awarded at every major global awards show, having collected a Titanium Lion, a Cyber Grand Prix at Cannes, a Eurobest Outdoor Grand Prix and Gold at the Webbys among other coveted gongs.

He has worked on global clients such as McDonald’s, Adidas, Volkswagen, Lufthansa, Telia, Carlsberg, H&M and the Swedish Armed Forces, and in Australia his client list has included Bunnings, NAB, Officeworks, Kmart, Caltex, Bupa and Tourism Australia.

McCann Worldgroup chairman & CEO Ben Lilley said, “Jerker’s appointment is part of McCann’s continued investment in world-class talent, which over the past year has included our Sydney MD Adam Lee, strategy director Ian MacDonald and our rapidly growing media team headed by Lyndell Sawyer.

“Like them, Jerker is a first-rate talent who will no doubt have a huge impact on our clients’ business. Plus he has the most awesome name in advertising.”

McCann Sydney managing director Adam Lee said, “Jerker is a natural leader with the right kind of skill set across creative, technology and strategy that today’s marketing challenges require. I believe our clients will love working with him, because he’ll bring great creativity, intelligence and passion to bear on their business.”

Fagerström added, “McCann is doing great innovative work across creative, digital and media, and it is an immense privilege to be part of this team. I am a huge believer in the potent combination of creative and technology, and I look forward to working with existing and new clients to help them create great work that works.”

Fagerström replaces Dejan Rasic who has left the agency to pursue personal projects.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: David Jones, Jerker Fagerström, Teacher
Share
By Andrea Sophocleous
Follow:
Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?