McCann Australia has appointed internationally renowned creative Jerker Fagerström as executive creative director of its Sydney office.
Fagerström has established a respected reputation over a successful international career, most recently as ECD at WPP agency DT across Sydney, Melbourne and Auckland.
With a background in strategy and business development, he brings a unique perspective to the creative product shaped by his experience of both the European and the Australian markets.
His appointment comes after a strong 12 months for the agency, during which it added 18 new clients, including SPRITE, Nestlé Purina, Charles Sturt University, AMP Capital Shopping Centres and Botanica Juices.
Prior to moving to Australia, Fagerström was executive creative director & managing partner at DDB Stockholm, and before that head of planning & founding partner at Saatchi & Saatchi in Sweden.
Fagerström and his teams have been awarded at every major global awards show, having collected a Titanium Lion, a Cyber Grand Prix at Cannes, a Eurobest Outdoor Grand Prix and Gold at the Webbys among other coveted gongs.
He has worked on global clients such as McDonald’s, Adidas, Volkswagen, Lufthansa, Telia, Carlsberg, H&M and the Swedish Armed Forces, and in Australia his client list has included Bunnings, NAB, Officeworks, Kmart, Caltex, Bupa and Tourism Australia.
McCann Worldgroup chairman & CEO Ben Lilley said, “Jerker’s appointment is part of McCann’s continued investment in world-class talent, which over the past year has included our Sydney MD Adam Lee, strategy director Ian MacDonald and our rapidly growing media team headed by Lyndell Sawyer.
“Like them, Jerker is a first-rate talent who will no doubt have a huge impact on our clients’ business. Plus he has the most awesome name in advertising.”
McCann Sydney managing director Adam Lee said, “Jerker is a natural leader with the right kind of skill set across creative, technology and strategy that today’s marketing challenges require. I believe our clients will love working with him, because he’ll bring great creativity, intelligence and passion to bear on their business.”
Fagerström added, “McCann is doing great innovative work across creative, digital and media, and it is an immense privilege to be part of this team. I am a huge believer in the potent combination of creative and technology, and I look forward to working with existing and new clients to help them create great work that works.”
Fagerström replaces Dejan Rasic who has left the agency to pursue personal projects.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]