The Works has bolstered its senior leadership team with the promotion of Nathan Bilton to the role of creative partner.
Bilton, who has been at The Works for 10 years, started as a copywriter, joining after completing AWARD School, later becoming creative lead. Some of the notable work he has been involved with include filling the iconic Bondi Icebergs pool with giant Jim Beam cans to create the world’s biggest Esky and creating a number of Canadian Club ‘Over Beer’ campaigns which were awarded a Grand and Gold Effie.
As creative partner, Bilton will lead the News Corp business in addition to working with other clients across the agency.
Damian Pincus, co-founder and creative partner at The Works said: “Nathan joined us straight out of AWARD School and over the past 10 years has created some outstanding and effective work for our clients. We’re delighted to be able to continue his career by making him a creative partner of the business and look forward to another decade of Nathan doing what he does best.”
Bilton added: “The partners, Kevin, Damian and Douglas, took a bit of a chance on someone with negligible advertising experience. Hopefully, I’ve repaid their gamble. I’ve been lucky to work with, and learn from, some great people at both The Works and via our clients and I’m looking forward to big things with News.”
