The Works Develops Australian First Travel App With VisitCanberra

The Works Develops Australian First Travel App With VisitCanberra
SHARE
THIS



Independent agency The Works has created an Australian first with VisitCanberra, launching a travel app for visitors that produces customised sharable video content of their upcoming trip and an itinerary builder.

The multi-platform application is designed to provoke the emotions associated with travel to create the ‘best weekend ever’ for visitors. The VisitCanberra Video app serves up two to three second videos of more than 100 possible experiences that travellers can choose from producing a movie montage of their upcoming trip to share across their social media channels.

Douglas Nicol, creative partner of The Works said, “The VisitCanberra team have a healthy appetite for innovation and breaking new ground. The new app delivers a world first experience for travel planning – a video based itinerary planning service for a social led world.”

Recent Datafication research released by The Works and University of Technology Sydney discovered how Australians engage with social media apps, identifying five psychological motivators that dominate social sharing, the VisitCanberra app taps into these insights to convert consideration of a weekend in Canberra to an actual booking.

VC_Hub_480x480-480x480

“Social video is clearly the dominant communications medium but to date has offered little opportunity for customisation, curation and functionality, the VisitCanberra app uses video to inspire and plan your experiences and share your plans with engaging and on-trend content,” Nicol added.

Ian Hill, Director of VisitCanberra said, “The app helps to bring Canberra’s One Good Thing After Another tourism message to life. It capitalises on Canberra’s unique selling point as a short break destination – our incredibly diverse range of experiences, all of which are located in close proximity to one another.

“Whether you’re looking for blockbuster exhibitions, award-winning restaurants and wineries, world-class mountain biking tracks or something fun for the kids to do, everything is just moments away in Canberra.

“We pride ourselves on innovation and putting the visitor at the centre of our thinking. With new direct international air services commencing in September this year, now is the perfect time to showcase Canberra’s offering to a global audience.”

As part of the second phase of the One Good Thing After Another campaign platform, Maxus Australia will be re-targeting exposed audiences to download the app with additional media planning driven by mobile and programmatic audience optimisation, cinema and Shazam-enabled interactivity.

Visit Canberra’s goal is to grow the value of overnight visitor expenditure to $2.5 billion by 2020. The ACT tourism industry employs 14,700 people and contributes $1.62 billion to the ACT economy.

Please login with linkedin to comment

Bloggers Brunch canberra Chocolate Chip Cookie douglas nicol Dry July Smoothie ian hill tracey fellows

Latest News

LED Display - Job Openings
  • Technology

Australian Tech Jobs Stunt COVID Slump

New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]

by B&T Magazine

B&T Magazine
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
  • Media
  • Technology

US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram

Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]

by B&T Magazine

B&T Magazine
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
  • Technology

Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust

While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]