The Works have appointed award winning creative Phil Watson as creative partner as the independent Sydney agency continues to record new business growth.
Watson joins The Works from 303Lowe where for the past three years he worked as creative director of digital, direct and brand activation.
During his more than 20-year career, Watson has held senior creative roles at Momentum Worldwide Publicis Mojo, iLeo and Lavender. He was worked on award winning campaigns for brands including Heineken, Boags, Tooheys and Amex.
The addition of another creative partner follows Optus’ decision to add The Works to its roster of agencies earlier this year. The telco appointed the agency to handle its customer communications in 2015. Significant organic growth has also continued with existing clients including Beam Suntory.
Damian Pincus, creative partner and founder of The Works said, “The past 12 months has been the best in the agency’s history. The time is right time to bring in another senior creative thinker who epitomizes our Creatives on the Forefront model in engaging directly with clients to address their business issues.
“Phil’s extensive experience in integrated, digital and brand activation make him the perfect addition to our leadership team and he’ll help continue the momentum we are currently enjoying. We’re delighted he’s bringing his expertise to the agency and our clients at this important time.”
Watson added, “The Works are one of the best agencies in Australia right now. I’m proud to be on board and looking forward to helping deliver more of the innovative and effective work they are renowned for.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]