The Works Announces Move To Melbourne

The Works Announces Move To Melbourne

Digital services consultancy RXP has announced The Works will expand its operations to Melbourne following a number of joint wins and increasing integration between the two businesses.

ñThe announcement was made at the launch of RXP’s Sydney Experience Hub which has been designed to foster co-creation and increased collaboration with clients.

The Works, which was acquired by ASX listed RXP in August last year, will establish a presence in the Victorian capital during the first half of the year, based at RXP’s headquarters in Queen St.

The move follows a series of wins secured by RXP and The Works in Melbourne and Sydney over recent months and ongoing collaboration between the two businesses since the acquisition which has bolstered RXP’s end-to end digital customer experience capabilities.

Ross Fielding, CEO at RXP said: “The integration of The Works is progressing very well and since coming together we’ve secured a number of opportunities to bring their strategic creativity, brand, CX and digital expertise to our existing clients, as well as working with our team to provide digital transformation services to new clients. As a result, expanding The Works’ operations to Melbourne makes sense and will continue to deliver benefits to RXP and our partners going forward.”

RXP is one of Australia’s biggest digital transformation consultancies working across offices in Melbourne, Sydney, Canberra, Hobart and Hong Kong. It operates six practice groups delivering high level services for tier one clients including business analysis and intelligence, user experience, design, data analytics, CRM and workforce enablement.

Damian Pincus, co-founder and creative partner at The Works added: “Like many successful Sydney agencies we’ve looked at opening in Melbourne many times, but the timing has never been quite right. It is a hugely important market and now with the backing of RXP, which is headquartered there, the opportunities for us are significantly increased. Our staff have been travelling to Melbourne regularly and that will continue as we build our presence on a more permanent basis.”

In addition to The Works’ announcement, RXP has officially opened its Sydney Experience Hub, following on the launch of its Melbourne Hub last year.

Created to enhance digital customer experiences for its clients across multiple disciplines, the specialist centre which sits alongside RXP’s Sydney offices in Margaret St, includes workspaces for ideation and creation, a UX workshop where ideas can be tested, a specialist research room and a dedicated multimedia event space.

Fielding said: “At the Melbourne Hub we’ve created an environment where our team works collaboratively with clients on some of their most important business issues. It has delivered significant results and as part of our Sydney expansion I’m delighted to offer our partners here the same opportunities to co-create, research, test, learn and develop innovative digital customer experiences in a fully equipped and dedicated space.”

Please login with linkedin to comment

Damian Pincus The Works

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]