The Works Announces Move To Melbourne

The Works Announces Move To Melbourne
SHARE
THIS



Digital services consultancy RXP has announced The Works will expand its operations to Melbourne following a number of joint wins and increasing integration between the two businesses.

ñThe announcement was made at the launch of RXP’s Sydney Experience Hub which has been designed to foster co-creation and increased collaboration with clients.

The Works, which was acquired by ASX listed RXP in August last year, will establish a presence in the Victorian capital during the first half of the year, based at RXP’s headquarters in Queen St.

The move follows a series of wins secured by RXP and The Works in Melbourne and Sydney over recent months and ongoing collaboration between the two businesses since the acquisition which has bolstered RXP’s end-to end digital customer experience capabilities.

Ross Fielding, CEO at RXP said: “The integration of The Works is progressing very well and since coming together we’ve secured a number of opportunities to bring their strategic creativity, brand, CX and digital expertise to our existing clients, as well as working with our team to provide digital transformation services to new clients. As a result, expanding The Works’ operations to Melbourne makes sense and will continue to deliver benefits to RXP and our partners going forward.”

RXP is one of Australia’s biggest digital transformation consultancies working across offices in Melbourne, Sydney, Canberra, Hobart and Hong Kong. It operates six practice groups delivering high level services for tier one clients including business analysis and intelligence, user experience, design, data analytics, CRM and workforce enablement.

Damian Pincus, co-founder and creative partner at The Works added: “Like many successful Sydney agencies we’ve looked at opening in Melbourne many times, but the timing has never been quite right. It is a hugely important market and now with the backing of RXP, which is headquartered there, the opportunities for us are significantly increased. Our staff have been travelling to Melbourne regularly and that will continue as we build our presence on a more permanent basis.”

In addition to The Works’ announcement, RXP has officially opened its Sydney Experience Hub, following on the launch of its Melbourne Hub last year.

Created to enhance digital customer experiences for its clients across multiple disciplines, the specialist centre which sits alongside RXP’s Sydney offices in Margaret St, includes workspaces for ideation and creation, a UX workshop where ideas can be tested, a specialist research room and a dedicated multimedia event space.

Fielding said: “At the Melbourne Hub we’ve created an environment where our team works collaboratively with clients on some of their most important business issues. It has delivered significant results and as part of our Sydney expansion I’m delighted to offer our partners here the same opportunities to co-create, research, test, learn and develop innovative digital customer experiences in a fully equipped and dedicated space.”

Please login with linkedin to comment

Damian Pincus The Works

Latest News

PHOTOGRAPH BY NIGEL WRIGHT. 
WRIGHTPHOTO1@MAC.COM

THE MASKED SINGER S3. EP5

THIS PICTURE SHOWS: EPISODE 5 REVEAL…MAHALIA BARNES















.
  • Media

Tuesday TV Wrap: Masked Singer Reveal Falls From Monday As Pavlova Is Uncovered

The Masked Singer’s big reveal saw a slight drop off in audience from its Monday night episode, netting an average of 654,000 viewers. That’s a decrease of 49,000 from the previous night where, as you are sure to remember, the dancing pinata was revealed to be Lote Tuqiri. Last night was the reveal of a […]

by B&T Magazine

B&T Magazine
Ray White Unveils New “Proudly” Campaign For Spring Selling Season
  • Campaigns

Ray White Unveils New “Proudly” Campaign For Spring Selling Season

Australasia’s largest real estate agency has released its biggest brand campaign ever. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was inspired by Ray White’s rich […]

Channel 7 Reporter Attacked With “Urine” While Reporting!
  • Media

Channel 7 Reporter Attacked With “Urine” While Reporting!

Channel 7 reporter, Paul Dowlsey had an energy drink thrown at him and sprayed with what he thinks was urine, while trying to cover the tradie protest over mandatory vaccines in Melbourne.  Protestors, many donned in the signature tradie uniform of neon yellows and oranges, took to the streets in Melbourne yesterday. Hundreds marched through […]

by B&T Magazine

B&T Magazine
JCDecaux Unveils Mass Digitisation Plans After Snaring Huge Sydney Trains Advertising Contract
  • Advertising
  • Media

JCDecaux Unveils Mass Digitisation Plans After Snaring Huge Sydney Trains Advertising Contract

JCDecaux has announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The company, still smarting from relinquishing the City of Sydney contract to […]

The Lab Expands Executive Team With Three Promotions
  • Marketing

The Lab Expands Executive Team With Three Promotions

Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]