Working from Home? Not Remotely Interested

Working from Home? Not Remotely Interested
B&T Magazine
By B&T Magazine
SHARE
THIS



In this guest post, Tim Dyroff, creative director at Sydney’s Resolution Design discusses the wonders of remote working while reflecting on the challenges that we’ve all collectively faced to get the balance right…

Pondering the wonders of remote working has been something most of us have spent 2020 doing. With that year in the past, we can now reflect on the challenges we’ve collectively faced and get the balance right for 2021.

As a creative industry, is what we do different enough to require a different approach? Should we stick to the usual face-to-face sessions in order to really understand client feedback, or should we focus our efforts on using these emerging ‘remote’ technologies in order to build healthier, more resilient businesses?

Resolution got its name because it implies a love of detail a​ nd c​ ollaborative decision making; something Zoom and other platforms like it, can make difficult in the motion and film space. We’ve all seen stepping edit presentations and disconcerting glitches in such forums. In fact, the compression technology that makes it possible to have nine or more speakers in a virtual room can sadly render participants as disengaged if they remain inactive for a short period of time.

Under such circumstances, pitching to clients on conference calls makes it hard to gauge how the pitch is going if all we see are a sea of expressionless faces, or even worse typing keyboards and phone gazers. For myself, I try to be more animated to avoid the compression algorithm smoothing me out to a motionless still. Think of yourself as a morning news presenter nodding and smiling a little too frequently and you get the vibe.

They say ‘a camel is a horse designed by a committee’ and it seems to me that the remote meeting room is well and truly oversubscribed, with too many cooks in the kitchen.

In relation to best practice, it may be better to have concise online meetings with smaller teams so that only the key decision-makers provide feedback, rather than having larger group meetings creating a playground full of ideas.

As creatives we never truly switch off, but we must find ways to differentiate our home life from our work life to avoid burnout. It is important to go home, get off the devices and sleep on an idea. The challenges of working from home can include low motivation and increased stress, therefore,

a sense of mindfulness must be created in order to keep the inspiration flowing.

So are we remotely interested in video conferences – Zoom, Teams or whatever platform you use ? When is the right time and place to get people together? Will Zoom be used for quick and easy catch-ups with small concise groups or when steering a job through troubled waters is it better to do it in person?

With over 10 million daily meetings I think remote working and meetings will be used within the workplace indefinitely. For RESOLUTION, we have invested in a range of real time feedback platforms that make remote shoots, edits and grading sessions fluid and interactive and yet like all technology it will evolve rapidly to something far better. Think of the current technology as the fax machine of our time that we’ll have a good chuckle about in years to come.

If we’re going to make our businesses more resilient, we will need to integrate a mix of online and face-to-face meetings throughout the production timeline. Whilst there are two sides of every story, the takeaway from 2020 is that we are going to have to live with both worlds but for me I’ll take a face to meeting anytime over a remote one anytime.

Please login with linkedin to comment

Tim Dyroff

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

Recommended

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]