WordStorm PR has announced that it will represent one of the oldest living cystic fibrosis survivors, to help raise awareness of the disease’s national fundraising initiative, 65 Roses.
The PR firm will be working with Peter Oxford (pictured above) over the month of May to increase public awareness of 65 Roses, which was created to raise awareness and essential funds to extend and improve the quality of life for people with cystic fibrosis.
Oxford has dedicated his life to raising awareness of his condition and is determined to use his profile and achievements as a beacon of hope for others.
From a young age, Oxford defied all expectations and has dominated the Australian dance competition scene since the mid-1990s.
After noticing a gap in the dance industry, Oxford established Australia’s first national dance competition – the Showcase Australian Dance Championships.
WordStorm PR managing director Monica Rosenfeld said the agency is thrilled to be working with Oxford in raising awareness of cystic fibrosis through 65 Roses.
“It is so important that more Australians know about the fundraising initiative 65 Roses,” she said.
“We really look forward to working with Peter to raise awareness of cystic fibrosis and educate the public on the importance of continuing research.”
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]