Regular readers of B&T would no doubt have devoured the wise words of 3% Conference Keynote speaker Susan David yesterday. And the good news is that we’ve got Part II of our interview with her right here!
In case you missed yesterday’s chat, Susan David Ph.D is an award-winning psychologist on the faculty of Harvard Medical School. David is also co-founder and co-director of the Institute of Coaching at McLean Hospital; and CEO of Evidence Based Psychology, a boutique business consultancy.
In recent years she has achieved a new level of fame after publishing an article called Emotional Agility: What Does It Take To Thrive. It went viral, with the Harvard Business Review naming it Management Idea of the Year.
Last year, David published a book titled Emotional Agility, which promptly became a Wall Street Journal #1 Best Seller. The book will launch in paperback form in Australia next month.
Read on and be enlightened and inspired by Susan’s words of wisdom.
In terms of female participation in the upper echelons of the workforce, what are you seeing currently that both pleases you and concerns you?
I’ll start with my concerns. There is still systemic discrimination in the workforce. Problems arise when organisations think they can just get the numbers [of female staff/leaders] to a point, then it’s job done. By hitting a quota, it doesn’t mean organisations are getting the most from their employees. The real issue is that people running businesses don’t understand why diversity is important.
Another concern is that many people in high-ranking positions think it’s enough to simply accept there’s unconscious bias. But a blind spot by definition is blind – you’re not aware you’re doing something. Breaking these habits is the only way real progress can be achieved.
On the flip side, I am encouraged that today many organisations are implementing systematic and habitual changes around recruiting and promoting. They are looking at hiring and promotion panels, and asking themselves, are they diverse? They’re the kind of businesses that are not run by male gatekeepers.
And with these issues, it’s not just about gender – it’s about humanity. A successful workplace is about diversity of thought and emotions.
It’s about recognising the individual as an individual and that people are not machines. It’s about welcoming the individual into the workplace and creating workplaces that are open and flexible. Many businesses are making amazing strides in this area.
You’ve spoken extensively at conferences in the past. What are the most common questions you’re asked when you present?
By far the most common question I’m asked is how do these ideas [around emotional agility] apply to raising children.
I’m also asked a lot about how we should ready our child for the changing world ahead. As parents, we jump in and try and take away sadness a lot of the time. It’s a protective measure, but it can have adverse consequences.
On a similar topic, I am sometimes asked what is the one thing that keeps me awake at night. I heard this question asked of Elon Musk, and his answer really resonated with me. He said, “In the next decade, 50 per cent of people will be denied meaningful work”. That is something we will have to address in the near future, on a tangible and emotional level.
Who are the most inspirational women you’ve come across over your professional career and why?
Although she is probably not known to Australian audiences, I would single out Ruth Ann Harnisch. Ruth is a former journalist and news anchor with three decades of experience. A notable thing about Ruth Ann is that she takes everyday opportunities to use her voice. This is a woman who if she feels something is wrong uses her voice to highlight injustice. When there’s women who are prepared to speak up and say, “This isn’t ok, it’s not good enough”, then that’s a really positive step.
Ruth Ann acts in ways that are values-aligned and makes a difference (her work centres on racial and gender equality, and she has also set up The Harnisch Foundation, a philanthropic body).
At the end of the day, we all have a voice, and using it can feel unsafe. It takes practice. The more women who use their voice, the more we’ll see meaningful changes.
David will deliver her keynote address at The 3% Conference on Thursday 31 August. To hear her and other media luminaries like Cindy Gallop and Lisen Stromberg, grab your tickets here.
Susan’s website also provides a free EQ quote for interested parties. To get yours, simply click here.
Photo courtesy of Dana Patrick Photography.
Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile. And with the current pace of change in the industry, the demand being put on marketers is only going to increase. Google’s decision to remove third-party cookies from Chrome […]
As a global service, it is important for Netflix to optimise its content for each region it operates in. As a result, each country has a slightly different library available for viewers to choose from. And now a new study has looked at which country is being offered the best possible content library from Netflix. […]
The British communications watchdog Ofcom has deemed that words such as Boomer, Karen and snowflake are mildly offensive to TV and radio audiences, however, has stopped short of banning the terms. Ofcom was forced to act following a number of complaints from TV and radio listeners about certain words. The regulator examined the following 10 […]
The Nine Network has confirmed that they are working to ensure production of Love Island Australia is able to go ahead after COVID-19 concerns linked to production. While publication So Dramatic has claimed that production is due to be cancelled, a Nine spokesperon told B&T that this was not the case. “We are working with production and […]
As Seven West Media continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately. A key member of Seven’s Audience Intelligence team, Johnson is responsible for measuring and analysing data and insights from Seven’s […]
The ABC TV Network took the bronze medal from Network 10 on Wednesday night, beating it in terms of the daily share. Also significant is that, as per OzTAM’s metro data, 10’s new 7.30pm entertainment show Making It did not reach the top 20 most viewed programs. It had a metro audience of 325,000. 10’s […]
The Foxtel Group has announced it will launch Flash, a first of its kind, dedicated live news streaming service featuring more than 20 local and global live news sources at launch. To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Some 55 per cent of Americans have received both doses of the COVID vaccine while, worryingly, about a third remain unvaccinated with cases again on the rise. So, who better to entice nervous Americans to get the jab than the rather un-PC team at Family Guy. Creators of the legendary cartoon have debuted a three-minute, […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Retail is constantly evolving, and there’s no question that the pandemic has accelerated the evolution. One agency that is helping retailers stay ahead of the ever-changing curve is JustEggs. Founded in 2013, JustEggs specialises in customer acquisition and retention, combining creativity with media. The agency has created over 1,000 campaigns for clients that have delivered […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
Commercial Radio Australia chief executive officer Joan Warner has advised the CRA Board that she intends to step down early next year. Warner has been at CRA, for over twenty years. The search for a replacement CEO will commence immediately with the aim of a new CEO taking up the position during the first quarter […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]
Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]