Independent Melbourne production house The Woolshed Co. have been at it again with their viral videos, this time taking ownership of V Energy’s latest instalment of its ‘V Skills’ campaign.
Set within the crater of an erupting volcano, the video features an intrepid explorer risking life and limb to capture the ultimate extreme selfie.
The video has gone viral and fooled millions worldwide, including rapper 50 Cent, who shared the video with his 37 million Facebook followers.
The step-by-step guide to taking the perfect snap (in wildly extreme conditions) has been revealed as the latest instalment in V Energy’s ‘V Skills’ campaign, which aims to help hapless Millennials be a little bit better at life.
Craig Harkness, marketing manager at Frucor (the parent company of V Energy), said the fact that celebrities such as 50 Cent, Snoop Dogg and LMFAO are sharing this content is testament to the skill of The Woolshed Co. and reinforces the importance of creating work that puts the audience’s interests first.
“V Skills comes from the insight that while Millennials have access to unfathomable technologies and seas of information, they sometimes fail to reach their full potential at some of life’s more practical skills, like how to fill out a tax return or roll-start a 1998 Toyota Corolla,” he said.
“That said, we certainly do not advocate taking an extreme selfie in front of an active volcano.”
Dave Christison, producer at The Woolshed Co., said trust and creative collaboration are key to the success of all their viral projects.
“I knew we were on to a winner when the V Skills team approved our proposal to chopper into a live volcano and abseil to its base in order to get the shots we needed,” he said.
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.