Woolworths has released its Valentines campaign which is all about celebrating all different kinds of love. The supermarket company turned one of its stores into a hidden camera experiment where it gave couples an opportunity to do a love dedication to their special someone.
The video, which was posted to Facebook yesterday, has been watched over 450,000 times and shared over 1,000 times:
Andrew Hicks, chief marketing officer at Woolworths, told B&T: “At Woolworths we serve a big and diverse group of customers across Australia and we wanted to reflect this diversity in our celebration of love this Valentine’s Day”.
The advert has been positively received, with heaps of comments congratulating Woolies on making people feeling the love:
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]