Woolies’ Cartology Announces New Appointments

Woolies’ Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights.

Wood will lead a new team dedicated to servicing the retail media business’s largest FMCG clients, seeking to further streamline their multiple touch points across brands and categories. Wood’s team will provide account management tailored to the unique needs of clients and champion an insight led partnership model.

Wood joined Cartology in 2020, overseeing the rollout and management of its Digital Screen Network across Woolworths Group stores. He was previously NSW sales director at oOh Media, and Adshel prior. He also led Fairfax Media’s integrated solutions key account division. Wood will report to Nancy Veart, cartology head of client partnerships and sales.

Matt Gower will help strengthen the business’s insight-led approach to campaign strategy, implementation and evaluation. His focus on identifying the right insights to drive campaigns that better serve customers and brands will continue to enhance the highly informed strategic guidance Cartology offers clients.

Gower has previously held roles as national head of research at News Corp, head of strategy at Mindshare and in client-side marketing. Gower will report to Jodie Koning, Cartology head of marketing and insights.

Cartology managing director, Mike Tyquin commneted: “As we come to the end of our second year in operation, we’re thrilled to be creating a new team to serve the growing demand we’re seeing from leading FMCG brands.

“Although the business is still young, we’re proud to be helping our team members grow their careers with Cartology and Martin’s promotion to Head of Strategic Partnerships is testament to his talent and the opportunities we want to create for media professionals.

“Everything we do is backed by insights to make meaningful customer connections that enhance their experience and offer brands greater relevance. We’re very pleased to see our research and insights capability strengthen with the addition of Matt to the team.”

Comments from head of Woolworths at Nestle, Iain Shedden, added: “As the leader of a team that works across multiple categories and brands, it is great to see the appointment of Martin and the creation of a team that will drive improved efficiency between Cartology, Woolworths and Nestlé.

“This will allow us to improve the quality of our brand activations within Woolworths and drive greater strategic alignment across all consumer touchpoints.”




Please login with linkedin to comment

Cartology

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]