Woolworths has launched its ‘Picked for Christmas’ campaign, celebrating “The Fresh Food People” and their passion for picking only the best produce to bring consumer’s festive feasts to life.
The supermarkets’ Christmas TVC is set at a ‘Woolworths Christmas’ fantastical garden cottage, reminiscent of Santa’s workshop.
The advert highlights everything fresh and wonderful that Woolworths stores across Australia offer customers over the festive season.
Woolworths CMOAndrew Hicks said: “As The Fresh Food People, our campaign represents the energy, care and hard work that goes on behind the scenes to make Christmas special and as easy as possible for our customers and their loved ones to celebrate together.
“From traditional roasts and perfect puddings, beautiful fresh mangoes, cherries and even a carrot being left out for the reindeer visit, Woolworths is proud to have picked everything for you to make this a Christmas to remember.
“We have also taken it up a notch this year with our Christmas execution in stores. Customers can expect lots of in-store theatre to help bring the season to life with lots of fun activities planned for parents and their kids.
“We hope our campaign captures the imagination of Australians all across the country.”
The integrated multi-channel campaign will feature on TV, radio, press, digital, content and social, as well as in cinema and out of home.
A bespoke landing page on the Woolworths website, Fresh magazine, and recipe cards in-store will also offer tips and Christmas recipes to ensure customers can pick the best selection of ingredients, and products, to create a range of special dishes to share with family and friends.
Andrew Hicks – Chief Marketing Officer
Nick Chapman – Marketing Director – Brand
Caroline Squire – Head of Marketing Communications
Kerry Fitzgerald – Marketing Communications Planner
Samantha Smith – Marketing Communications Planner
Tom McFarlane – Creative Partner
Phil Leece – Creative Director
Peta McDowell – Creative Group Head
Julia Mahoney – Group Account Director
Lewis Harvey – Account Director
Rod James – Head of TV & Content
Production Company: The Sweet Shop
Director: Melanie Bridge
Music and Sound Design: Song Zu
Editing: The Editors
Post Production: Res
PPR – PR agency
Woolworths@Dan – Media agency