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Reading: Woolies Beats Out Coles & Bunnings In Roy Morgan’s Most Trusted Brands Survey
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B&T > Media > Woolies Beats Out Coles & Bunnings In Roy Morgan’s Most Trusted Brands Survey
Media

Woolies Beats Out Coles & Bunnings In Roy Morgan’s Most Trusted Brands Survey

Staff Writers
Published on: 6th September 2022 at 4:26 PM
Edited by Staff Writers
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Roy Morgan’s released its latest quarterly Net Trust Score rankings, revealing the brands Aussies trust the most.

The results are based on surveying over 21,000 people, and the top brands likely won’t be too surprising! Woollies, Bunnings, Coles, Aldi and Kmart nabbed the top five spots. I mean, who couldn’t love Bunnings? It has shovels and a catchy jingle.

Basically, all the brands your Mum and Dad rave about are the ones they trust.

Woolworths being more trusted over Coles is interesting, But let’s face it, the “Fresh Food People” is more catchy than “Good Things Are Happening At Coles.” Although that probably wasn’t the deciding factor, it is still fun to mention.

Surprisingly, Qantas hung on to the sixth spot. But that doesn’t mean it will remain that way. The fallout from the rise in cancelled flights, staff shortages and missing luggage will likely be shown in the next quarter’s results.

Otherwise, Myer, Big W, Toyota and Apple rounded out the top 10!

Meanwhile, Telstra, Facebook and Google saw improvements in their official rankings, but none cracked the top 20.

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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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