The Ad Council and the US Center for Disease Control and Prevention have teamed up For ‘Mask Up America’, a campaign using footage from iconic Warnermedia films to encourage Americans to wear masks.
After the resounding failure of brands at the Super Bowl to show anyone wearing masks, characters from Warner’s biggest franchises have stepped in.
The thirty second ad manages to cram in a whole host of iconic characters, including Neo from The Matrix, the Lord of the Rings hobbits, and Harley Quinn, just to name a handful – all wearing masks.
According to Pew Research, by August 2020 eighty-five percent of American adults were regularly wearing face masks in shops and businesses to prevent the spread of COVID-19. Data from the Institute for Health Metrics and Evaluation has found that 22, 000 lives could be saved by May 2021 if ninety-five percent of Americans wore a mask.
In a statement on Wednesday, Ad Council President and CEO Lisa Sherman said, “We know that face masks continue to be one of the most effective ways we can protect ourselves against the virus, and we’re truly grateful to Warner for lending their talent and iconic films to support this critical message.”
The ad will primarily air across the WarnerMedia and AT&T video network, though it has also received donated air and media time throughout the US.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]