The Ad Council and the US Center for Disease Control and Prevention have teamed up For ‘Mask Up America’, a campaign using footage from iconic Warnermedia films to encourage Americans to wear masks.
After the resounding failure of brands at the Super Bowl to show anyone wearing masks, characters from Warner’s biggest franchises have stepped in.
The thirty second ad manages to cram in a whole host of iconic characters, including Neo from The Matrix, the Lord of the Rings hobbits, and Harley Quinn, just to name a handful – all wearing masks.
According to Pew Research, by August 2020 eighty-five percent of American adults were regularly wearing face masks in shops and businesses to prevent the spread of COVID-19. Data from the Institute for Health Metrics and Evaluation has found that 22, 000 lives could be saved by May 2021 if ninety-five percent of Americans wore a mask.
In a statement on Wednesday, Ad Council President and CEO Lisa Sherman said, “We know that face masks continue to be one of the most effective ways we can protect ourselves against the virus, and we’re truly grateful to Warner for lending their talent and iconic films to support this critical message.”
The ad will primarily air across the WarnerMedia and AT&T video network, though it has also received donated air and media time throughout the US.