Warner Bros. Consumer Products is harnessing the power of licensed advertising, and is inviting Australian agencies and their brands to come along for the ride.
According to recent Screen Australia data, some 72 per cent of Aussies visited a cinema last year, averaging an impressive 8.6 visits annually to their local complex.
Combine that with the astonishing growth in streaming video on demand providers (almost 60 per cent of Australian homes now have one, according to a recent study by Ampere Analysis), and it’s clear we’re a nation hooked on movies, entertainment and content.
But rather than merely enjoy the heroics of your favourite DC superhero or Warner Bros. character, why not consider having these iconic characters help bring awareness to your brands?
Warner Bros. Consumer Products offers Australian advertisers and marketers an impressive array of licensed advertising opportunities that includes 7,000 feature films, 50,000 hours of television and 15,000 animated titles for any brand looking for a unique take on how to engage new audiences and further engage existing ones.
With licensing opportunities from incredibly powerful characters like DC Super Heroes, and the beloved Looney Tunes to Scooby-Doo, and classic films like Gone with the Wind and The Wizard of Oz, there’s sure to be an opportunity to enrich any brand. And the wonderful thing about licensed advertising is that it works across any media you choose.
Warner Bros. Consumer Products offers a catalogue of characters suitable for all mediums and all sorts of campaigns.
Licensed advertising also enables agency creatives to give a campaign immediate impact, reach and cut-through rather than having to spend time (and money) through slowly building awareness. This, of course, makes licensed advertising ideal for social media campaigns as well, where immediacy and the ‘wow’ factor are paramount.
Licensing through advertising allows brands to create an emotional connection with a wide-range of target audiences. Applied correctly, the alignment should amplify brand awareness and communicate to the consumer what the brand stands for. The breadth of Warner Bros.’ equity and its rich heritage means that its broad selection of characters keeps licensed advertising opportunities equally spread.
Its expansive library of characters and brands means there is never an issue with oversaturation. Batman will always resonate as the Caped Crusader, Wonder Woman as a symbol of strength and hope, and iconic catch phrases from Fred Flintstone and Bugs Bunny are timeless.
Depending on the client target audience, all areas of licensed advertising can be tapped to resonate with multiple generations and age demographics.
Licensed advertising continues to represent a huge opportunity in Australia for agencies, creatives and their brands. It’s only just scratched the surface, and it’s an exciting time for licensing to push the boundaries of advertising.