Jean Hailes for Women’s Health today launched a new brand identity for its major health awareness campaign – Women’s Health Week.
Held annually in the first week of September, the week celebrates improving the health of all women in Australia.
The new identity was developed in partnership with Clemenger BBDO Melbourne and captures every woman’s personal journey from childhood to adulthood, and the changing roles of being a daughter, a carer, a mother, a friend, a provider, a motivator and more.
Women’s Health Week campaign manager, Brenda Jones said: “We are very excited to launch our new brand identity. Working with Clemenger BBDO has been a fantastic experience.
“We were looking for a stronger representation of what it means to be a woman in Australia today. In recent years, the cultural environment for women has changed dramatically.
“As a result, women are more engaged, energised and resolute than ever before.”
Jones added: “We wanted a modern and strong brand that shows we know and respect the diverse range of our audience.
“As a not for profit, it’s the support from organisations such as Clemenger BBDO that help us establish and grow our successful Women’s Health Week campaign – which is now in its seventh year.”
The new branding represents the powerful role health plays in taking women along their life path.
The ‘Heart Line’ symbol together with the tagline Women’s health. Powerful stuff aims to encourage women of Australia to take the lead in nurturing health for themselves, and in turn, their families and their communities.