Women’s Health Launches New Identity

Women’s Health Launches New Identity
SHARE
THIS



Jean Hailes for Women’s Health today launched a new brand identity for its major health awareness campaign – Women’s Health Week.

Held annually in the first week of September, the week celebrates improving the health of all women in Australia.

The new identity was developed in partnership with Clemenger BBDO Melbourne and captures every woman’s personal journey from childhood to adulthood, and the changing roles of being a daughter, a carer, a mother, a friend, a provider, a motivator and more.

Women’s Health Week campaign manager, Brenda Jones said: “We are very excited to launch our new brand identity. Working with Clemenger BBDO has been a fantastic experience.

“We were looking for a stronger representation of what it means to be a woman in Australia today. In recent years, the cultural environment for women has changed dramatically.

“As a result, women are more engaged, energised and resolute than ever before.”

Jones added: “We wanted a modern and strong brand that shows we know and respect the diverse range of our audience.

“As a not for profit, it’s the support from organisations such as Clemenger BBDO that help us establish and grow our successful Women’s Health Week campaign – which is now in its seventh year.”

The new branding represents the powerful role health plays in taking women along their life path.

The ‘Heart Line’ symbol together with the tagline Women’s health. Powerful stuff aims to encourage women of Australia to take the lead in nurturing health for themselves, and in turn, their families and their communities.

 

Please login with linkedin to comment

Brenda Jones Clemenger BBDO Jean Hailes Women's Health Week

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]