Women’s Health Australia has redefined the market to extend the reach and power of its brand through the launch of workout property, Celeb Sweats.
The launch follows the successful Clinique-sponsored Secret Sweats event which was held in April.
The first Celeb Sweats session will be hosted by Pip Edwards, Women’s Health’s August cover star and Co-Founder/Creative Director of activewear label P.E Nation.
The event will see guests take part in a 45-minute class led by expert pilates instructor Kirsten King of Fluid Form Pilates, who also trains Edwards.
Following the workout, Women’s Health editor Jacqui Mooney will host an intimate Q&A with Edwards as she shares her personal fitness, health and business success story.
The boutique little sister of Women’s Health’s large-scale event Fit Night Out, Celeb Sweats is an intimate fitness experience that gives the Women’s Health audience an exclusive opportunity to train and learn alongside high-profile trainers, talent and influencers in the fitness and wellness space.
Mooney said, “Celeb Sweats is the next evolution of our live brand extensions that continue to bring together our wider audience and community.
“This reinforces Women’s Health’s commitment to transforming the brand and offering Australian women an exclusive and unique 360 brand experience.
“Women’s Health is so much more than a magazine, it’s a global community of women with a rapidly growing audience across print, digital, social and experiential events.
“The launch of Secret Sweats is the next step forward in evolving and extending the Women’s Health brand into the future and growing into new spaces with like-minded partners.”
The Pip Edwards and Kirsten King hosted session will be held on Tuesday 17 July at La Porte Space Rosebery with tickets on-sale via Women’s Health social and digital platforms now to coincide with the August issue hitting newsstands nationally.
The event will feature a number of partners offering guests sampling and a night to remember.
In addition, attendees will receive a gift bag worth more than $200.
To coincide with the event, the August issue of Women’s Health features an exclusive interview and shoot with Pip Edwards, and an exclusive subscriber cover has also been created for this issue.