Women In Media: It’s NOVA Entertainment’s Megan Hales

Women In Media: It’s NOVA Entertainment’s Megan Hales
SHARE
THIS



In today’s Women in Media profile, Megan Hales, head of commercial partnerships and business development at NOVA Entertainment discuss radios biggest threat, why her role at NOVA is so unique and her proudest career moment.

There’s never a dull day ever, which is really exciting. When we look at our partnerships and what we can do there’s just so much opportunity to create and collaborate both internally and externally as well. It’s a unique role because it touches pretty much everyone within the business in some way, which is something that I love.

We recently did a campaign with AustralianSuper, “Kickstart Your Career”. We decided to take it to another level over at Carat, we built an idea from that conversation. The campaign went behind the scenes of Nova’s Red Room, which is a fantastic asset in that live music event. We went behind the scenes at the Red Room and gave experiences to five different categories- videography, partnerships, marketing, photography and fashion- and how that all plays into the execution of Nova’s Red Room. It was all new and innovative as an idea. It was uncharted territory for all of us. I think that’s where you get the best forms of collaboration because everyone’s working together on it.

One of the biggest threats to the industry is fear of change and not taking the time to understand what new trends and technology means for a business and the industry in general. I think it’s something Cathy (O’Connor CEO of Nova) is so amazing at doing is taking the time to look at the broader industry and understand the technology that’s coming through.

Radio is still such a strong medium, but it’s a business that’s continue to evolve like the digital offering and the event offering. I think while radio is the core business but you get the opportunity to learn about all these different areas. For me being a part of that process means you’re constantly learning, even though my passion for radio is still really strong.

To meet the rest of the amazing 40 women in this year’s Women In Media issue, pick up your copy of B&T magazine, subscribe here or come on into our shabby chic office where we’ll gladly give you a copy and let you pat our office dog.

Disclaimer: This is an amended version from the original print edition. Unfortunately, B&T claimed Orange Juice was the creative agency behind the AustralianSuper, “Kickstart Your Career” campaign, Carat was the correct agency. 

Please login with linkedin to comment

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]