Women In Media: It’s The Monkeys’ Barbara Humphries

Women In Media: It’s The Monkeys’ Barbara Humphries
SHARE
THIS



In the lead-up to the hotly anticipated Women in Media event on Friday August 19, we chat with the lovely Barbara Humphries, senior art director for The Monkeys, about trusting your gut and scanning avocados as brown onions at the supermarket.

Describe your average day?

It could involve anything from reading up on current gun legislation for semi-automatic weapons or figuring out the sound a scoop of ice cream would make if it could bounce. There isn’t really an average day.

What’s the most challenging thing about your job?

I think one of the most challenging things can be remembering it’s a job. When you love what you do and you genuinely care, it’s easy to get totally absorbed in what you’re doing. Things can turn around in a heartbeat, so a sense of humour and perspective is vital.

What drives you?

I’m constantly seeing things that inspire me, spark my curiosity and make me hungry to create something new. It’s probably true of all creatives – no one gets into this job for the meetings.

There’s a real joy in making things, solving things, then seeing them through until they physically (or digitally) exist. While at times it can feel like so many great things have been done, each new idea that impacts around the world in seconds proves there’s always a new way of doing things.

What’s the hardest brief you’ve ever received or hardest job to execute?

Even the easiest ones can be deceptively hard – the trick is to protect them and make sure they stay simple and don’t try to be all things to all people.

Or, to badly paraphrase Charles Mingus: ‘Weird is easy. What’s really hard is making the simple, awesomely simple’.

What would be your ultimate role?

I love people like Carlo Mollino – he attempted everything, working as an artist, architect, writer, photographer, stunt flyer, race car driver, fashion designer, and furniture designer.  His statement, “Everything is permissible, as long as it is fantastic”, is a pretty ideal job description.

What’s your proudest professional moment?

Hearing our IKEA Christmas film made parents want to go home from work early to hang out with their kids was pretty special.

What are advertising / marketing’s biggest challenges or threats?

To be really blunt, outside of our industry itself, no one cares about advertising and marketing.

People can easily make and find their own content and entertainment, and ignore anything they’re not into, so whatever we do has to be really relevant, informative or useful, or it isn’t worth doing.

What do you think are the most exciting things in the marketing and creative world at the moment?

There is a lot that’s fun right now. Having recently tutored AWARD School students, witnessing their fresh, uninhibited and often hilarious way of looking at a brief – and life in general – was really inspiring.

I’m also fascinated by the weird and unexpected ways people embrace or reject the latest technology. To use a recent example, those home-made signs people and businesses are making to get rid of people playing Pokemon Go have been pretty funny.

If you were CEO what would you do differently?

If our value as a business is based on the quality of our ideas and finding new ways of talking to people, then getting away from our screen and having conversations, experiences and seeing interesting things is really important.

Maybe a system where meetings took place in the day no later than 4pm would mean there was more opportunity for people to manage time outside of the office to accommodate whatever they needed to be effective and happy people – as well as creative people.

Hardest lesson you’ve had to learn (in or out of workforce)?

Trust your gut.

What turns you on, emotionally, creatively, spirituality?

Travel.

What turns you off?

Buzzwords.

What’s your quirkiest attribute?

Unread-email-notification blindness. It doesn’t bother me but it seems to really bother everyone else.

One thing no one knows about you?

There’s this thing called synaesthesia, where you have involuntary colour associations with words, letters and numbers, and see numbers and dates in a three dimensional space. I have that form of it. Sounds fun – but is completely useless.

Guilty pleasure?

Scanning avocados as brown onions.

What’s your favourite TV programme?

The Simpsons or Seinfeld – everything else comes and goes.

What profession other than your own would you like to attempt?

I’d love to work on art full time at some point. Last year I got back into painting for a little while and sold one which got me thinking about doing more. But working on it solo will definitely take more discipline and attention span than I have right now.

What profession would you not like to do?

Some people who wake up in the morning, look at themselves in the mirror then go and write those horrible infomercials selling diet shakes and mechanised tummy toners. That one.

Women in Media is coming up fast, with tickets available here, a sneak peek at the goodie bag here, and all other info found here. It’ll be one hell of a night celebrating women’s achievements in the industry, so don’t miss out!

WIM_COMBINED_edm (1)

Please login with linkedin to comment

Advertising Standards Bureau Anytime Vision barbara humphries Dentsu Aegis

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]