Women In Media: It’s Isobar’s Kruti Patel
Another day, another fantastically talented Women in Media profile to gaze upon. And today’s inspiring female is Isobar’s senior android developer Kruti Patel.
Describe your average day?
I generally wake up at 6am and help my husband with his newly started Café for an hour or two. I do whatever I can to help, including standing at the counter, making sandwiches or anything he might need. He has just recently opened the doors so I’m doing what I can to contribute.
I arrive at the office around 9.30am. I’m a senior software developer by trade, so my day revolves around client stand-ups, replying to technical questions, assigning tasks to my team and doing application development.
When I finish at 6pm, I head to the gym and then home to cook for Dhaval so it’s ready when he finishes up at the Café.
What’s the most challenging thing about your job?
The nature of my job means we consistently work on things that have not been done before. As a result, there’s no way for me to learn the thing I need to do from somewhere else.
I’m always challenged by creating something ‘first’ and it’s also the part I find most exciting.
What drives you?
I’m fascinated by ingenuity. People that create really novel and innovative products and services where no one has paved the way. This is what I want to do. I don’t want to work on what’s already established, I want to pave the way.
What’s the hardest brief you’ve ever received or hardest job to execute?
I would have to say the project I’m currently in the middle of has been the most challenging in my career. It’s a completely new mobile product, designed to serve advertising in a slightly more intuitive and frictionless way.
It’s a multi-market and multi-platform product that has proven exceptionally challenging to create in a way that delivers the best possible user experience. I’m having a lot of fun, and I’m constantly on my toes.
What would be your ultimate role?
To be a technical executive of a Multi-National Corporation. I don’t see many (if any) technical leaders in our industry that are female, and I’m desperate to influence that.
What’s your proudest professional moment?
My client and I went to San Francisco to work with Twitter’s technical team. I managed to identify and rectify a problem in the Twitter code, which resolved our problems.
Coming into the Twitter office as a developer from Australia and solving their technical issues was a huge achievement.
What’s your quirkiest attribute?
My husband likes to say that I do two things all the time. Smile and talk. I agree.
One thing no one knows about you?
I cannot lie. I get caught immediately. I’m also terrified of having children.
What are advertising/marketing’s biggest challenges or threats?
I feel like the younger generation are much more cynical and doubtful of advertising in general, which is why I think we see more businesses making products that people genuinely want, rather than trying to make people like products that exist.
If you were CEO what would you do differently?
I would focus on encouraging women in my company to become future leaders of the business.
Hardest lesson you’ve had to learn (in or out of workforce)?
Not speaking out when someone is doing something that is clearly immoral hurts you much more in the long term. Overtime, I’ve learnt to stand up for what I believe is right.
Tea or coffee?
I am a coffee addict.
Cats or dogs?
Dogs. My black lab Joey is my best friend. He’s always happy to see me and be around me.
Guilty pleasure?
Binge-eating ice cream in front of the TV. Nothing in life is better.
What’s your favourite TV programme?
Cuddling up with my husband on the couch and watching endless episodes of Game of Thrones ranks pretty high up on things that make me happy in life.
What turns you on, emotionally, creatively, spiritualy?
Innovation. I like the technologies and products that are completely out of the box. For eg. One of the best examples is Touch technology in mobile.
When Bent and Frank invented this technology in the 1970’s, who would have thought it was going to be a game changer in Mobile Technology in the early 20th century.
What turns you off?
Women who don’t push themselves and become their own stereotypes.
What profession other than your own would you like to attempt?
Professional badminton player – I have been playing badminton for the past 15 years and represented my university in national inter-university championships consecutively for two years. I always wanted to make a career in that alongside technology.
What profession would you not like to do?
If it has anything to do with supporting my family and my beliefs, I’m pretty much prepared to do any job. I don’t want to do any roles that require me to be untruthful.
Have you ever felt like giving up?
No. Never. I’ve been scared of being in a situation where I have to give up.
What are the pearls of wisdom you know now, that you wish you knew when you were younger?
Life is not as simple as it looks.
What is your favourite word?
Possible. If it is possible it has potential to be achieved.
What is your least favourite word?
I don’t really have a least favourite word, but when someone says “But you’re a girl” I get really annoyed.
Latest News
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.
TV Ratings (21/4/24): Farmer Wants A Wife Wins Sunday Prime Time
Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.
Australia’s Automotive Industry Shifts Gears With CTV
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.
Daniel Goldstein Promoted To Head Of PR At Example
Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.
Marie Claire & Volvo Partner For The Planet: Nominees For The Inaugural Marie Claire Sustainability Awards Announced
Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.
Sefiani Unveils A Wave Of Promotions & Appointments
Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.
CRA Siren Award To Be Presented At B&T Awards 2024!
Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.