Women In Media: It’s GroupM’s Venessa Hunt!

Women In Media: It’s GroupM’s Venessa Hunt!
SHARE
THIS



In today’s instalment of our Women in Media profiles, we talk balance, motorbikes and passion with the head of mobile at GroupM, Venessa Hunt.

I believe massively in balance. I have been known to take the odd morning call or late night call and I don’t really switch off, so there’s probably a lot of people that have a better work/life balance than I do.

But I really love my job and I really love the industry so to me it’s not like, ‘Oh god I’ve got to go to work’. I want to go to work because I want to change stuff, I want to invent stuff, and I want to create stuff, so for me it doesn’t really have the same connotations.

In my downtime, I ride a motorbike. It depends on how bad my day is, but if I need a bit of adrenalin or distract myself, I just jump on the bike and head out for a night-time ride or head down to the beaches and get a bit of air.

If I need some chill time, if the day’s been a little bit hectic, I poor myself a nice glass of red wine and I paint.

I get more achievement out of helping somebody else achieves something than if I achieve something. So if I can help somebody’s job become a little bit easier, I can make them an expert in something they weren’t before, or if my girlfriends need something fixed – those kinds of things for me, that idea of helping somebody or getting someone else to move ahead – is actually my motivation for the majority of things. It doesn’t matter if it’s for business or my mates.

I always talk about relevance, so imagine you’re sitting around on your 85th birthday and you’re looking around and everyone’s talking about you. What do you want them to say?

They’re never going to care what I did for a job, but they’re going to care about fundamentally who I was. And if that part of who I was reflected in my job, that’s great. If you’re good at what you do and you love what you do, then the career stuff and the money stuff just happens.

My advice for younger women would be to remain passionate. Passion will drive you to do anything, whether you want to run your own wine bar or if you want to be a CEO. If you remain passionate about something and don’t let others affect that passion it will drive you to be what you want to be.

And never give up. I can’t tell you how many times I’ve been told I couldn’t do something, and it only drives me to do it more.

I studied mechanics when I was younger and they told me ‘girls aren’t mechanics’. But I topped the state because I had little hands and it made getting around inside the bonnet one hundred times easier. I think our industry is kind of the same.

If you stop paying attention to what you don’t have and pay attention to the amazing abilities that you do have, then you won’t be held back.

So if you can change your mindset around negativity at any point and actually use it to influence your passion, you can never go wrong. Trust me, if I look back on myself 11 years ago when I was convincing people that mobile was two per cent of website traffic and how important it was, and I look at it now. I stuck to my guns then, I was really passionate about it then, and it’s done me a world of good now.

I know I might have to work twice as long or twice as hard as a guy to do the same job, but I don’t care. I’m going to do it because I want the same outcome. I’m not a guy and if the same rules don’t apply to me, while that might frustrate me, I still want the same outcome.

Yeah, sometimes men do get more senior jobs and if I go for a CEO role that conversation will change but for right now, there are so many things that I bring to a job that a guy just can’t.

If you don’t allow yourself to be held back, you won’t be held back. If you want it bad enough you’ll make it work for you, and you’ll prove that if you stop paying attention for so long to what you don’t have and pay attention to the amazing abilities that you do have. Women have a great set of skills.

WIM_COMBINED_edm

Please login with linkedin to comment

Advertising Standards Bureau Criteo Dentsu Aegis venessa hunt

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]