In the weeks following our esteemed Women in Media award ceremony, B&T is giving readers the chance to get to know the winners from the evening a little better, and today we introduce you to founder and managing director of The Remarkables Group, Lorraine Murphy.
Lorraine Murphy is a busy woman, as the last 12 months can attest. An avid reader of business books, she decided to share her own learning on entrepreneurship by writing Remarkability: Be So Good They Can’t Ignore You, which was published by Hachette Australia in June.
In her current role, Lorraine has run training sessions for brands and agencies across Sydney, Melbourne and Brisbane, educating 200+ people, and in November led the team to deliver their first INGAGE event – an educational and networking evening for 60 junior to mid-level industry professionals, covering influencer marketing tips and career advice for up-and-comers.
Recently, Lorraine identified a gap for a new millennial offering and decided to test demand for it – while simultaneously building an audience – through a talent search concept – and secured Bonds, Priceline and Qantas as brand partners for this first-time venture.
The search was so successful she has now built the Rising Soci@l Star brand out to include a membership base, brand partnerships and a new two-day live event in September 2016.
She has also been a mentor in the SISTER2sister program since 2011, and after committing to increasing the number of mentees, enlisted four more talented entrepreneurs.
ResApp Health Limited, a leading digital health company developing smartphone applications for the diagnosis and management of respiratory disease, has announces launched its new national marketing campaign, ‘The Sleepy Town With a Snoring Problem’, to raise awareness for the importance of early screening for sleep apnoea and the launch of their new app ‘SleepCheck’, which […]
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]