Woman Wears The Pants in Sony’s New PlayStation 4 Ad
Sony Interactive Entertainment Australia has released a new ad showcasing how its recently-launched Universal Media Remote for PlayStation 4 (PS4) breaks down living room barriers and unlocking endless entertainment for the whole household.
Focusing upon the relationship dynamics between an Aussie couple, the light-hearted commercial created by MediaCom Australia highlights how the living room can be a territorial, complex and hostile environment “at any moment”.
The video ad is being seeded across PlayStation’s owned online and social channels, as well a wide spread of various digital outlets from Friday.
The Universal Media Remote is designed to give users a more convenient and intuitive way to navigate and control their favourite PS4 entertainment apps and Blu-ray disc player right from their couch.
The remote uses Bluetooth to control the PS4 and can also take charge of up to three additional devices, including a TV and audio receiver.
CREDITS
Agency: MediaCom Australia
Production: MediaCom Beyond Advertising and Parliament Films
Director: Cate Stewart
Executive creative director: Gemma Hunter
Creative director: Simon Jarosz
Senior creative: Taylor Thornton
Head of production: Josh Butt
Producers: Emma Couch and Lucy Whirledge
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