Sony Interactive Entertainment Australia has released a new ad showcasing how its recently-launched Universal Media Remote for PlayStation 4 (PS4) breaks down living room barriers and unlocking endless entertainment for the whole household.
Focusing upon the relationship dynamics between an Aussie couple, the light-hearted commercial created by MediaCom Australia highlights how the living room can be a territorial, complex and hostile environment “at any moment”.
The video ad is being seeded across PlayStation’s owned online and social channels, as well a wide spread of various digital outlets from Friday.
The Universal Media Remote is designed to give users a more convenient and intuitive way to navigate and control their favourite PS4 entertainment apps and Blu-ray disc player right from their couch.
The remote uses Bluetooth to control the PS4 and can also take charge of up to three additional devices, including a TV and audio receiver.
Agency: MediaCom Australia
Production: MediaCom Beyond Advertising and Parliament Films
Director: Cate Stewart
Executive creative director: Gemma Hunter
Creative director: Simon Jarosz
Senior creative: Taylor Thornton
Head of production: Josh Butt
Producers: Emma Couch and Lucy Whirledge
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]