When it comes to cannabis use, Canada is arguably the most forward-thinking country on the planet.
In 2018, the Canadian government decriminalised the drug for personal use, which no doubt proved a boon for the sales of chocolate bars in 7-Elevens.
That said, smoking a spliff isn’t without its dangers, particularly if you’re about to get behind the wheel of a car.
Enter a new campaign by the Government of Ontario that warns doobie smokers that “barely high is still too high to drive”.
The series of ads is the work of McCann Worldgroup Canada and features a number of scenarios starring stoned folk.
Commenting on the campaign, McCann ECD Josh Stein said: “The humour in the TV spots is quirky, but the subject is the very human behaviour of judging one’s level of being high.
“We want to plant the seeds of what we know is going to be a much longer cultural conversation. It took years and years of advertising to curb drunk driving.”
In B&T’s humble opinion, they’re probably not that funny if you’re straight, but undoubtedly riotous if you’ve just punched a few cones. Check ’em out below: