With the world opening up to international travel again, the Italian National Tourist Board [Tourism Italy] has appointed The Wired Agency [Wired] following a competitive pitch process.
Focusing on digital performance, social media and influencer marketing, Wired’s goal is to inspire Australians and encourage them to travel to Italy again via video driven content across YouTube, Display, Facebook and Instagram.
Bringing to life the Italian lifestyle and culture, the video content forms part of a larger campaign developed by Smith Brothers called ‘Make IT Real’ which includes a consumer promotion that promises to transform users’ everyday photos and/or videos into iconic and beautiful Italian experiences.
Running for four months, the campaign has just kicked off driving consumers to the Make-it-real.com.au site, to upload photos or videos which will be converted into various Italian experiences where users can download and share to their social channels.
The Wired Agency’s managing partner, David Kennedy-Cosgrove commented on the win: “with Italian Heritage in our blood and our love of travel, we can’t wait to spread the word and remind people about how truly incredible and special Italy is.”
“We know how powerful video content is and with our agency’s purpose being to move digitally, humanly; we are looking forward to reconnecting Australians with one of the world’s most incredible destinations.”
Emanuele Attanasio, manager for Australia and New Zealand, Italian National Tourist Board, commented on the appointment of Wired for this campaign.
“We are very excited about launching our new campaign, “Make IT Real”, which coincides with the opening of international borders. So many of us are keen to get back and enjoy the scenery, the food and the Italian way of life.”
The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships.
Key clients include Pizza Hut, Assembly Label, Chatime, Maurie & Eve, Visit Korea, Viking Cruises, Georg Jensen, and TEDx.
SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above). The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park […]
A new online survey is seeking views on how Australians’ living in regional, rural or remote areas access news as part of a federal parliamentary inquiry into Australia’s regional newspapers. The House of Representatives Standing Committee on Communications and the Arts Chair Dr Anne Webster MP said: “Over the past 10 years news outlets in rural, regional and remote […]
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]