Wired Wins Creative Duties For Global Tablet Brand Wacom

Wired Wins Creative Duties For Global Tablet Brand Wacom
B&T Magazine
Edited by B&T Magazine

Following a competitive pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for a global leader in the pen display and tablet market for creative users, Wacom.

The hi-spec Japanese company has for years been the tablet of choice for designers around the world. Now the brand is making a play for a new, bigger market.

The appointment affirms Wacom’s commitment to its goal of expanding its presence in ANZ.

The Wired Agency’s managing partner, David Kennedy-Cosgrove, said: “Walk into any studio, in any agency around the world and ask the designers what they use and it’ll likely be Wacom.

“The tablet category is ready for a challenger with substance.  We’re here to help Simon’s [Wacom] team take this secret to the masses, who deserve a professional quality tablet, with awesome content and creative.”

Senior manager enterprise & partnership ANZ, SEA & India at Wacom ANZ, Simon Marshall, said:  “We are really impressed with the creativity, positivity, insights and agility Wired has demonstrated to date and I’m really excited to see what this partnership is going to deliver!”

The Wired Agency’s key clients include: Pizza Hut, Assembly Label, Chatime, Maurie & Eve, Visit Korea, Viking Cruises, Georg Jensen, and TEDx.

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