Sydney marketing agency The Wired Agency has been named the exclusive digital partner for ethically produced activewear range, First Base.
Wired’s initial scope will include search advertising and social media marketing, with the view to build on their support as the brand continues to grow.
First Base founder, Alison Cotton, is excited about the new partnership and is looking forward to working with a savvy, boutique-sized agency.
“We were really impressed with the great work Wired has been doing in the fashion space and was inspired to find out more about them,” Cotton commented.
“After we did our due diligence, we discovered they are a tight-knit and savvy team of hard-working; no BS digital experts that are passionate about delivering for their clients.
“Their strong core values and can-do attitude deeply aligned with ours making this a really exciting partnership”.
Having their best year on record, The Wired Agency founder and managing director Angela Hampton is excited about the new partnership.
“Being based on the northern beaches, we value our health and fitness so having First Base join our family is a perfect partnership,” Hampton said.
“We have proven experience in the fashion industry, particularly around growth of ecomm businesses so can’t wait to show how effective our approach to digital advertising is”.
First Base is the latest addition to The Wired Agency’s list of clients, which also includes Pizza Hut, TEDxSydney, Alessi, Viking Cruises, Assembly Label, Lake Wanaka and Institute of Managers & Leaders.