The 2017 PANPA Advertising & Marketing Awards winners were announced last night for news media publishers from around the Asia-Pacific region.
The awards recognise and celebrate advertising and marketing campaigns created by news media publishers, as well as leadership in advertising sales and marketing teams in Australia, New Zealand, the South Pacific and Asia.
The awards were presented at a cocktail event at the Art Gallery of NSW in Sydney in conjunction with the INFORM News Media Summit, held on Wednesday.
NewsMediaWorks CEO Peter Miller said: “I would like to congratulate all the Advertising & Marketing Awards winners for 2017 and acknowledge the outstanding standard of talent and work that is reshaping how the news media industry markets itself to readers, advertisers and media agencies.
“In a very competitive field, the number and quality of entries demonstrated why our region is one of the most innovative in the world when it comes to advertising and marketing skills within news media publishers.”
This year’s categories included Advertising, Marketing and Executive Excellence (incorporating sales, marketing, design and creative services executives).
The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions were eligible for the Marketing categories.
See the full list of winners below:
EXECUTIVE EXCELLENCE
Marketer of the Year
Jodie Osborne – News Corp Australia, national and metro (The Australian, Herald-Sun, The Daily Telegraph, Courier Mail and The Advertiser)
Marketing Team of the Year
Fairfax Media customer marketing team (The Sydney Morning Herald, The Age, The Australian Financial Review)
Team Collaboration / Team Player of the Year
Herald Sun – AFLW product and sport editorial team
Sales Person of the Year
Dimitri Galanis – News Corp, NewsLocal
Sales Manager of the Year
Meg Marsh – national sales for South Australia, Australian Community Media, Fairfax Media
Sales Team of the Year
Australian Community Media – national sales for South Australia, Fairfax Media
Individual Designer / Creative Services Professional of the Year
Bevan Wills – Wairarapa Times-Age
Creative Services Team of the Year
Commercial Innovation Studio, Fairfax Media
PRINT ADVERTISING
Best Single Advertisement for a Client
Community Titles
Quest Community News – Moreton Bay Region Industry and Tourism
Regional Titles
News Regional Media – OMO Wrap
National / Metropolitan Titles
The Straits Times – Singapore Airlines to Stockholm
Best Print Campaign for a Client
Community Titles
Leader Newspapers – Aumann’s
Regional Titles
News Regional Media – OMO, Hey Mumma
National / Metropolitan Titles
The New Zealand Herald – House of Travel, Creative Shapes
Best Feature / Supplement / Native Advertising Environment
Community Titles
Quest Community News – Moreton Bay Rail Link Project
Regional Titles
Wanganui Chronicle – Celebrating Whanganui
National / Metropolitan Titles
News Corp Australia – metro ad sales team, Bank of Queensland, Make Your House a Home
Best Print Idea or Innovation Presented to a Client or Agency (OPEN)
News Corp Australia – metro ad sales team, Etihad, Flying reimagined Virtual Reality
Best Integrated Campaign for a Client (OPEN)
News Corp Australia – campaign solutions studio, BWS, 100 Days of Summer
Craft – Best Copywriting (OPEN)
Amy Currie – Hey Mumma promotional ads, News Regional Media
DIGITAL ADVERTISING
Best Single Advertisement for a Client
Community Titles
Mudgee Guardian – Think Water
Regional Titles
Wanganui Chronicle – Jet Sprints, Shelter View Promotions
National/Metropolitan Titles
Fairfax Media – Unapologetically Adult, Good Food
Best Digital Campaign for a Client
Regional Titles
OMO – ‘Hey Mumma’ video series, News Regional Media
National/Metropolitan Titles
The Daily Telegraph – OTEN Supercoach, NRL
Best Digital Idea or Innovation (OPEN)
The Sydney Morning Herald – Start Wars: Rogue One, Panorama Reveal
Best Microsite / Native Advertising
Community Titles
The Courier, Narrabri – Wonder of Wellbeing
Regional Titles
News Regional Media – OMO, Hey Mumma microsite
National/Metropolitan Titles
The New Zealand Herald – Brand USA, First Stop Freedom
MARKETING FINALISTS
Trade Campaign of the Year
Community Titles
Quest Community News – Quest for the Golden Ute Top Tradie
Regional Titles
News Corp Australia ad sales team – ‘More Valuable’ (regional campaign)
National / Metropolitan Titles
News Corp Australia metro ad sales ream – ‘More Valuable’ (national campaign)
Consumer Campaign of the Year
Community Titles
News Community Media – #SnapAustralia
Regional Titles
News Regional Media regional titles – Free Fitbit or NutriBullet (digital subscriptions campaign)
National / Metropolitan Titles
News Corp Australia metro and regional mastheads – The Marvellous Roald Dahl Library
Best Cause-Related Campaign or Community Service
Community Titles
Community Newspaper Group – Sox n Jox, Homelessness Week
Regional Titles
The Land newspaper – Glove box guide to mental health
National / Metropolitan Titles
Herald Sun – Good Friday Appeal
Sponsorship of the Year
Community Titles
Joondalup Weekender – City of Joondalup Summer events sponsorship
Regional Titles
The Standard – The Standard / Warrnambool Turf Club, May Race Carnival
National / Metropolitan Titles
The Sunday Mail – The Sunday Mail Suncorp Bank Bridge to Brisbane
Best Young Reader Program (OPEN)
The Fiji Times – Kaila! Design your own newspaper
