It was a night of celebration as the winners of the 2018 APAC Effie Awards were announced at the Gala held at the Four Seasons Hotel in Singapore.
This year’s awards gala was attended by some 190 marketing professionals from across the region. The jury awarded a total of 93 awards: 22 golds, 33 silvers and 38 bronzes.
Australia retained its number one position with 31 metals, followed by India with 20 and China with nine.
The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign ‘Made Possible By Melbourne’.
They continued their winning streak by capturing the Brand of the Year, Marketer of the Year and Agency of the Year gongs.
This year saw greater participation from a number of independent agencies, with firms like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives, and The Womb amongst the winners.
McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide, which placed second and third respectively.
These special awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.
You can view the full list of winners here.
Charles Cadell, chairman of the 2018 APAC Effie Awards, said: “Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners.
“We saw greater participation from developing markets and, as a result, many are being recognised as awardees and finalists.
“You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”
All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.
