Minister for Multiculturalism Ray Williams last announced the winners of the 2017 Australian Multicultural Marketing Awards (AMMAs) in Sydney.
Williams said this year’s winners helped break down barriers to promote diversity on our screens and across society.
“With diversity being one of our state’s major assets, multicultural marketing is good for business, good for consumers, and good for our communities,” he said.
“All the winners and finalists demonstrated passion and commitment to exploring Australian identity in new, innovative and inclusive ways.”
Surf Life Saving Australia won the Sport Award for its powerful campaign to encourage a diverse range of new members to join.
Melissa King, CEO of Surf Life Saving Australia, said the organisation has always been a reflection of the community it serves and protects.
“The beach is the perfect melting pot of Australian diversity,” she said.
“As the fabric of our country continues to become more and more diverse, it is important that the fabric of Surf Life Saving evolves too.”
Other winning campaigns included an integrated marketing and engagement multicultural campaign for the 2016 Census and a tailored offshore and onshore campaign from Westpac to engage Chinese international students.
Now in its 28th year, the AMMAs recognise excellence in multicultural marketing and communication, promoting cultural diversity across Australia’s corporate, community and public sectors.
Here’s the full list of winners:
The Monkeys, ‘Celebrate Australia’
Public Sector Award
ABS and Etcom, ‘Census 2016’
Westpac and Etcom, ‘International Students Campaign’ (Big Business)
BizCover Pty Ltd, ‘Small Business Insurance Made Even Easier’ (Small Business)
Australian Hearing, ‘Diversity and Inclusion Action Plan: You Can Count On Me’ (Business Diversity)
KWP! and Surf Life Saving Australia, ‘The Ocean’
Arts and Culture
NSW Multicultural Health Communication Service and the Pink Sari Inc, ‘Pink Sari Project National Songwriting Competition’
SBS, ‘Lunar New Year 2017’
Education and Youth
Access Employment Services, ‘Access Employment Services’ (Education)
SBS, ‘SBS National Languages Competition’ (Youth)
People’s Choice Award
Australian Hearing for their Diversity and Inclusion Action Plan, ‘You Can Count On Me’
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]