The Monkeys Snares A Gong As Multicultural Marketing Awards Winners Announced

The Monkeys Snares A Gong As Multicultural Marketing Awards Winners Announced

Minister for Multiculturalism Ray Williams last announced the winners of the 2017 Australian Multicultural Marketing Awards (AMMAs) in Sydney.

Williams said this year’s winners helped break down barriers to promote diversity on our screens and across society.

“With diversity being one of our state’s major assets, multicultural marketing is good for business, good for consumers, and good for our communities,” he said.

“All the winners and finalists demonstrated passion and commitment to exploring Australian identity in new, innovative and inclusive ways.”

Surf Life Saving Australia won the Sport Award for its powerful campaign to encourage a diverse range of new members to join.

Melissa King, CEO of Surf Life Saving Australia, said the organisation has always been a reflection of the community it serves and protects.

“The beach is the perfect melting pot of Australian diversity,” she said.

“As the fabric of our country continues to become more and more diverse, it is important that the fabric of Surf Life Saving evolves too.”

Other winning campaigns included an integrated marketing and engagement multicultural campaign for the 2016 Census and a tailored offshore and onshore campaign from Westpac to engage Chinese international students.

Now in its 28th year, the AMMAs recognise excellence in multicultural marketing and communication, promoting cultural diversity across Australia’s corporate, community and public sectors.

Here’s the full list of winners:

Communication Award

The Monkeys, ‘Celebrate Australia’

Public Sector Award

ABS and Etcom, ‘Census 2016’

Business Excellence

Westpac and Etcom, ‘International Students Campaign’ (Big Business)

BizCover Pty Ltd, ‘Small Business Insurance Made Even Easier’ (Small Business)

Australian Hearing, ‘Diversity and Inclusion Action Plan: You Can Count On Me’ (Business Diversity)

Sport Award

KWP! and Surf Life Saving Australia, ‘The Ocean’

Arts and Culture

NSW Multicultural Health Communication Service and the Pink Sari Inc, ‘Pink Sari Project National Songwriting Competition’

Communities Award

SBS, ‘Lunar New Year 2017’

Education and Youth

Access Employment Services, ‘Access Employment Services’ (Education)

SBS, ‘SBS National Languages Competition’ (Youth)

People’s Choice Award

Australian Hearing for their Diversity and Inclusion Action Plan, ‘You Can Count On Me’

 




Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]