Windsorborn has announced the appointment of Lauren Oswald to the role of senior paid media manager. In her role, Lauren will oversee the development and execution of paid media strategies for the studio’s clients.
With experience in performance media, Lauren has previously worked with agencies including Atomic 212º and Yogurt Digital. She has managed multi-market clients in both eCommerce and lead generation sectors. Her previous client experience includes Craveable Brands, P&O Cruises, Rodd & Gunn and Strandbags.
“We’re thrilled to have Lauren join the Windsorborn team. She has the skills essential for our clients. Her understanding of our model – integrating performance, technology, and creativity is invaluable,” said Will Reynolds, managing director.
“Lauren is one of those people who is obsessed with data and generating results. It’s critical that our paid campaigns drive ROI for our clients, as well as being able to flex and adapt to the other marketing strategies in motion,” added Reynolds.
“After meeting Will and the rest of the team, I was really excited about the Windsorborn model. Working within a full-stack marketing studio allows us to address our clients’ business goals holistically. Plus they are a bunch of really great people,” said Oswald.
Lauren will report to Benji Hugh, head of performance marketing.
Windsorborn recently celebrated its sixth birthday.
Lauren will be working with clients including Findex, Reach Out and Teachers Mutual Bank.
