Playing on Scandinavians’ love of naturalism and self-erecting furniture, Swedish vodka maker Absolut has unveiled a wonderfully wicked new campaign where the entire cast is completely starkers.

The ad plays out as a staff induction video and apparently uses real Absolut employees who clearly have no problems being naked in front of their fellow colleagues.

Titled “The vodka with nothing to hide”, the campaign has a main spot and a series of 15-second flashes. It’s the work of London agency BBH London and was directed by Aussie creative-come-film director Sam Hibbard.

Hibbard has worked at TBWA Sydney, Grey London, The Glue Society and Fallon London. Check out the wonderful spots below:

Commenting on the ads, BBH London’s Anthony Austin, said: “We wanted to celebrate that openness, in a way that felt true to Absolut’s Swedish identity, so we figured the best way to show it is ‘The Vodka with Nothing to Hide’ would be for its employees to take all their kit off, stand in a field and talk about it.”