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Reading: Will Humans Live Side By Side With Robots?
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B&T > Technology > Will Humans Live Side By Side With Robots?
Technology

Will Humans Live Side By Side With Robots?

Staff Writers
Published on: 19th May 2016 at 6:00 AM
Staff Writers
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Geometry Global Japan, in partnership with Tezuka Productions, have created “Robot Town Sagami 2028,” an animation depicting a future society where human beings and life supporting robots co-exist in harmony

Robot Town Sagami is a special district covering 12 municipalities in Kanagawa Prefecture Japan. The district is so named due to its large concentration of industries, research centres and university laboratories specialising in research and development of personal assistive robotics. The development of robots in the district is focused on the assistance of aging populations and coping with natural disasters, both of which are challenges that Japan faces.

The animation is created for Kanagawa Prefecture by Tezuka Productions, known for their animation Astro Boy series, launched as the first Japanese cartoon in 1963. It portrays the future of Robot Town Sagami in 2028 based on interviews of companies and scholars across this district. As such Robot Town Sagami 2028 is a realistic portrayal of the future.

“I wanted people, especially children who play a crucial role in shaping the world we live in, to picture the future we are heading for,” said Mr. Yuji Kuroiwa, governor of Kanagawa Prefecture. “As an iconic, much loved household name, Astro Boy will enable people to feel and see the substantial future of Sagami Robot Town. Screening in elementary schools and department stores across the prefecture, our hope is that this animation allows children to think and dream about the future of society.”

Masato Mitsudera, head of creative, Geometry Global Japan, said: “I am very pleased to be given the opportunity to be involved in this meaningful initiative. The challenges Kanagawa Prefecture face are not only applicable to the local government but also for Japan and the rest of the world. I hope this animation will fly around the world just like Astro Boy does, giving inspiration and hope for the future.”

M.Mitsudera
Masato Mitsudera

CREDITS
Agency:                                            Geometry Global Japan GK
Client:                                               Kanagawa Prefectural Government
Production:                                       Tezuka Productions Company, Limited
Planning / Idea / Copywriter:            Masato Mitsudera (Geometry Global Japan)
Director / Character Design / Animation Director: Shinji Seya
Producer:                                          Yoshiro Shimizu
Animation Producer:                         Mitsuaki Oishi
Producer:                                          Izuru Naito
Assistant Producer:                          Nobue Wakajima
Creative Manager:                            Masato Ishiwata
Scriptwriter:                                      Mayumi Morita
Art Director:                                      Masami Saito
Director of Photography:                  Kentaro Kashiwagi
Machine Setting:                               Yoshihito Ichihara
Color Setting:                                    Miyoko Kobayashi
Video Finish:                                     Beijing Xiele Art Co.,Ltd.
Shooting:                                          asurafilm.co.,ltd.
3DCGI:                                             Hideyuki Sakai
Editing:                                             Tamami Watanabe
Key Visual Art Director:                    Michinao Suzuki (Orbit Inc.)
Sound Director:                                Akira Ohkuma
Sound Production:                           AUDIO PLANNING U

Title Song:                                        Astro Boy
Performed by:                                   Kanagawa Philharmonic Orchestra

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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