Facebook has announced the appointment of former boss Will Easton as its new managing director for Australia and New Zealand.
Easton is currently Facebook’s head of emerging markets for the Asia-Pacific (APAC) region, having been based in Singapore for two years in the role. Prior to that, he was the managing director of the social media giant’s business in Australia and New Zealand.
Before joining Facebook, Easton was the managing director of Google’s mobile division for the APAC region.
Dan Neary, vice president of the APAC region at Facebook, said: “Will is a highly respected leader within Facebook, having previously led our AUNZ business and more recently, successfully scaling our operations in some of our biggest markets across South East Asia and India.
“I couldn’t be more excited with the announcement that Will Easton will be taking on the role of managing director for ANZ.
“Australia and New Zealand continue to be very important priorities for Facebook, and I am very confident through Will’s leadership and the partnership and support of the local team, that we will continue to add significant incremental value to our users, community and partners.”
Commenting on his new role, Easton said: “After a fantastic few years in Asia, I could not be more excited about returning to Sydney to work with our Australia and New Zealand businesses.
“I am looking forward to bringing to life our incredibly exciting roadmap of new products, services and technology.
“In such a period of transformational change across the industry, I’m confident Facebook’s continued focus on innovation will add significant incremental value to the people who connect and share via our services, our partners, and the broader Australian and New Zealand community.”