The Wiggles have attracted their second major partner this year signing national healthcare, financial services and retirement living organisation, Australian Unity as their new major brand partner on a three-year deal.

Australian Unity, who celebrated their 175th anniversary this year, provides services to around 850,000 customers, including 300,000 members nationwide.

“This is an exciting partnership on a number of levels”, said Wiggles managing director, Paul Field. “The services Australian Unity provides are at the epicentre of every young family household. Their ability to bring valuable advice and support to growing families was key to The Wiggles.”

Australian Unity head of brand Laura Jennings said, “At Australian Unity we really want to have a positive influence on Australian families and we are convinced there is no better place to begin a relationship with a young family than via The Wiggles as part of our ambition to enable millions to enjoy wellbeing.”

The partnership was brokered, and will be managed, by long time Wiggles sponsorship agency FIT Sponsorship Marketing.