The Wiggles Sign New Major Partner In Three-Year Deal

The Wiggles Sign New Major Partner In Three-Year Deal
SHARE
THIS



The Wiggles have attracted their second major partner this year signing national healthcare, financial services and retirement living organisation, Australian Unity as their new major brand partner on a three-year deal.

Australian Unity, who celebrated their 175th anniversary this year, provides services to around 850,000 customers, including 300,000 members nationwide.

“This is an exciting partnership on a number of levels”, said Wiggles managing director, Paul Field. “The services Australian Unity provides are at the epicentre of every young family household. Their ability to bring valuable advice and support to growing families was key to The Wiggles.”

Australian Unity head of brand Laura Jennings said, “At Australian Unity we really want to have a positive influence on Australian families and we are convinced there is no better place to begin a relationship with a young family than via The Wiggles as part of our ambition to enable millions to enjoy wellbeing.”

The partnership was brokered, and will be managed, by long time Wiggles sponsorship agency FIT Sponsorship Marketing.

Please login with linkedin to comment

AIMIA awards xavier rudd

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.