The Wiggles Ink New Deal In 20-Year Relatiionship With Agency

The Wiggles Ink New Deal In 20-Year Relatiionship With Agency
SHARE
THIS



The Wiggles and their sponsorship agency, FIT Sponsorship Marketing, have recently inked a deal that takes their relationship through to 2019.

The new deal signals a 20-year partnership that has been mutually beneficial for both The Wiggles and FIT. “It’s significant,” says The Wiggles managing director, Paul Field. “But what is more important is the quality of relationships they have secured and managed on our behalf. FIT’s difference is they focus on arts and cultural sponsorship, not sport. They come from and know this industry and how to get the most out of it for all parties.”

“It’s been an absolute privilege to represent The Wiggles,” said Bruce McKaskill, managing director of FIT. “The Wiggles are a unique brand and organisation. They create and produce their own material, own and control all their IP and have significant channels to market. This is incredibly attractive to Partners interested in young families. No other Australian entertainment brand can get near them.”

FIT is currently negotiating a suite of new partnerships for The Wiggles.

Please login with linkedin to comment

AIMIA awards Promotion Trees are hugging back

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.