The Wiggles and their sponsorship agency, FIT Sponsorship Marketing, have recently inked a deal that takes their relationship through to 2019.
The new deal signals a 20-year partnership that has been mutually beneficial for both The Wiggles and FIT. “It’s significant,” says The Wiggles managing director, Paul Field. “But what is more important is the quality of relationships they have secured and managed on our behalf. FIT’s difference is they focus on arts and cultural sponsorship, not sport. They come from and know this industry and how to get the most out of it for all parties.”
“It’s been an absolute privilege to represent The Wiggles,” said Bruce McKaskill, managing director of FIT. “The Wiggles are a unique brand and organisation. They create and produce their own material, own and control all their IP and have significant channels to market. This is incredibly attractive to Partners interested in young families. No other Australian entertainment brand can get near them.”
FIT is currently negotiating a suite of new partnerships for The Wiggles.