Does it really matter what your company sells, as long as those products look good on social media? Marketing manager for CXO Leaders Summit, Jennifer Hoch, delves into brands that have spent millions making their products look good on Instagram.
Many organisations, both large and small are in some way incorporating their social media channels into their marketing strategy to improve customer-centricity…and most importantly, sell. Companies are spending a pretty penny on their Instagram and Twitter pages, in order to shed the best lighting on their products and services across just about every industry and tailor-focused medium.
US food chain Chili’s has spent nearly one million dollars on an eggwash that gives their hamburger buns a seamless glow that asks the silently ominous question to competing restaurant marketers; sure…your food is good, but does it look good on Instagram? (because when you think about it…which of the two really matter?) A recent article published by Forbes, “Chili’s Spends Millions To Make Food Look Good On Social Media, For a Millennial Customer Experience,” highlights the social media phenomenon that goes to show the length companies are willing to go to in order to strategically market their products and services; because your customer may be more likely to focus on the appearance of their whereabouts and experiences, (by the “X-Pro or “Hefe” Instagram filter) than their actual experience of eating that burger, anyway.
Rather than stealing their customers social-media-scrolling time, Dutch airline company, KLM has incorporated live customer service via Twitter…proving a truly customer-centric business model by communicating with their clients, at their clients convenience…(and holding-time entertainment, for that.) At a respond rate that averages less than an hour, (less than 15 min from our CXOLeaders inquiry,) a personal booking agent can assist your flight management in a personally tailored and unobtrusive manner. The airline’s social media customer service is managed by 150 agents and generates annual revenue of $25M and of course, is seamlessly convenient, responsive and transparent.
According to Bazaar, brands spend over one billion dollars annually for retail-sponsored endorsements that prove to provide a solid revenue stream. Twenty-two-year-old, New York fashionista and blogger, Danielle Bernstein of “We Wore What” sets a $5,000 – $15,000 price tag on a single piece of sponsored material via social media. The retail-Instagram economy is booming. And it only makes that companies cater their efforts, quite literally to their customer’s hand; on the bus ride to work and in between coffee breaks that can attribute validation without appearing to try and do so. Because, obviously, the day-to-day “this is what I’m wearing” and “this is what I like” and “yeah, I know I look good” tends to come off less intrusive when you have a one million Instagram fan-base.
Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]
Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]