Does it really matter what your company sells, as long as those products look good on social media? Marketing manager for CXO Leaders Summit, Jennifer Hoch, delves into brands that have spent millions making their products look good on Instagram.
Many organisations, both large and small are in some way incorporating their social media channels into their marketing strategy to improve customer-centricity…and most importantly, sell. Companies are spending a pretty penny on their Instagram and Twitter pages, in order to shed the best lighting on their products and services across just about every industry and tailor-focused medium.
US food chain Chili’s has spent nearly one million dollars on an eggwash that gives their hamburger buns a seamless glow that asks the silently ominous question to competing restaurant marketers; sure…your food is good, but does it look good on Instagram? (because when you think about it…which of the two really matter?) A recent article published by Forbes, “Chili’s Spends Millions To Make Food Look Good On Social Media, For a Millennial Customer Experience,” highlights the social media phenomenon that goes to show the length companies are willing to go to in order to strategically market their products and services; because your customer may be more likely to focus on the appearance of their whereabouts and experiences, (by the “X-Pro or “Hefe” Instagram filter) than their actual experience of eating that burger, anyway.
Rather than stealing their customers social-media-scrolling time, Dutch airline company, KLM has incorporated live customer service via Twitter…proving a truly customer-centric business model by communicating with their clients, at their clients convenience…(and holding-time entertainment, for that.) At a respond rate that averages less than an hour, (less than 15 min from our CXOLeaders inquiry,) a personal booking agent can assist your flight management in a personally tailored and unobtrusive manner. The airline’s social media customer service is managed by 150 agents and generates annual revenue of $25M and of course, is seamlessly convenient, responsive and transparent.
According to Bazaar, brands spend over one billion dollars annually for retail-sponsored endorsements that prove to provide a solid revenue stream. Twenty-two-year-old, New York fashionista and blogger, Danielle Bernstein of “We Wore What” sets a $5,000 – $15,000 price tag on a single piece of sponsored material via social media. The retail-Instagram economy is booming. And it only makes that companies cater their efforts, quite literally to their customer’s hand; on the bus ride to work and in between coffee breaks that can attribute validation without appearing to try and do so. Because, obviously, the day-to-day “this is what I’m wearing” and “this is what I like” and “yeah, I know I look good” tends to come off less intrusive when you have a one million Instagram fan-base.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]