Adland has an image, compensation and challenge issue, according to this latest study from LinkedIn. What can we do about it?
The battle for talent has always been a great concern for agencies, and a new study from the 4A’s in partnership with LinkedIn illuminates some of the top reasons agency people either move to different companies within the industry or leave it altogether.
The findings, according to 4A’s president Nancy Hill, are not surprising, but they are dismaying.
Turnover in the advertising industry is higher than related industries. It’s growing at a faster rate than competitive industries, with the gap increasing 10 percent in the past year, according to the trade group.
For an industry built on marketing and selling products, and one that relies on its people, the ad industry has a major problem with its image. Mainly, it’s not meeting people’s expectations.
“These are things we’ve been hearing from our members for a number of years, but now the statistics actually show that we have an image problem,” Hill told Adweek. “I don’t know what we do as an industry to combat it, but it is now a glaring problem based on the research from LinkedIn.”